Beth oversees strategy for select clients, and focuses on shaping the firm’s social content and PR services to stay ahead of what’s next. She also keeps at least one meddling hand in the day-to-day details.
A frequent contributor to the InkLings@InkHouse blog, Beth writes about strategies for effective campaigns—from data journalism, to buzz words overused into jargon, to the controversial embargo, and how to answer tough media questions. Her work is published regularly in Business Insider, PR News and Ragan’s PRDaily. Also this year, she was humbled to be named one of the Top Social Media Strategists to Watch by 451Heat.
Over the past 15 years, Beth has counted herself a privileged participant in PR’s frenetic and exciting transformation—from a disciplined bullhorn of messages blasted at target audiences, to engagement in real conversations whose value can now be measured. Beth still believes in the basics: a compelling story (replete with villains and heroes) told to the right audience at the right time in the right way. The fast-evolving strategies for succeeding at these basics are what pull her out of bed in the middle of the night with new ideas, and speed her to the office each morning.
She cut her teeth in PR at Schwartz Communications working with the start-up stars of the Internet bubble, when blast faxes and hard copy press kits reigned, and pitching a stock's hourly price hikes on IPO day was still legal. Four years later at Charles River Ventures, she helped create media luminaries out of VC rainmakers, while launching some of the firm's portfolio companies to fame of their own. Prior to co-founding InkHouse, Beth was vice president of public relations at The Castle Group, where she oversaw flagship accounts such Atlas Venture, the Law School at The Ohio State University, Ropes & Gray, and many more.
In her time outside of work, Beth is an aspiring non-fiction writer, avid reader, grateful wife and lucky mother. She spent four cold years at Syracuse University where she earned a degree in public relations from the S.I. Newhouse School of Public Communications.