Senior Vice President & Chief Content Officer
Tina’s passion for connecting stories with the right audience has not changed since she began writing for newspapers as a teenager, but the vehicles for doing so and her job titles have: Reporter, editor, author, blogger, twitterer (@tinacassidy2), public relations strategist.
At InkHouse, she leads account teams that work on campaigns, launches, branding, and issues management. She also oversees InkHouse’s Content Bureau, which produces bylines, op-eds, Web content, speeches, e-books and other communications that reflect the voice, vibe and goals of the organization for which they are written.
Before joining InkHouse, Tina was a vice president at the Boston-based Solomon McCown & Co. for nearly five years, where she developed award-winning communications strategies for corporate, nonprofit, quasi-public and academic clients, and was a key member of the firm’s crisis team. She also led the firm’s real estate practice, including community relations and media relations for developers, REITs, brokerage firms and construction management companies.
Tina made the switch to public relations after more than 20 years as a journalist, launching her career as a writer at 15 when she began contributing regularly to The Providence Journal and had to have her parents drive her to complete assignments. She wrote for the Boston Globe while she was a college student; covered banking and retail for the Boston Business Journal after graduation; worked for the Associated Press; and returned to the Globe as a staff writer in 1995, with beats ranging from real estate, sports marketing, the politics of business, the State House, the 2000 presidential campaign and fashion. She was a founding member of the Association of Capitol Reporters and Editors, a national group for state government reporting. She was also an assistant business editor at the Globe, played the drums in a company band called the Nutgrafs, and was an adjunct professor of journalism at Northeastern University, her alma mater.
She left the Globe in 2005, and a year later, Atlantic Monthly Press published her internationally acclaimed book Birth: The Surprising History of How We Are Born, which has also been published in the UK by a division of Random House. She was part of the popular Ricki Lake documentary “The Business of Being Born,” and is an internationally recognized authority on maternity issues and motherhood (follow her @historyofbirth).
Tina's second book, the best-selling Jackie After O, was published by HarperCollins in May 2012. Her work also has appeared in Boston Magazine, New York Magazine, The New York Times, The New York Times Magazine, WashingtonPost.com, the Sunday Times (London), the Express (London), the Sunday Herald (Glasgow), More.com, as well as various other magazines and newspapers.
Tina is a member of the Urban Land Institute and New England Women in Real Estate. She lives in Brookline with her husband and three boys.