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The 12 Days of PR

Posted on: December 14th, 2012 by Francy Wade | No Comments

One of my colleagues likes to say that the euphoria one experiences during a highly successful PR launch, is like being a kid on Christmas morning. There are very few things that make us jump up and down with the same enthusiasm as, say, a child who gets a puppy from Santa. But for public relations professionals, a top-tier media hit that delights a client is one of those things. Launching a successful social media campaign is one of those things. Landing a speaking engagement at a key conference is one of those things. Yet as any elf knows, a whole lot of effort goes in to making the holidays bright. Our office equivalent is the strategic planning that goes in to creating success in the year ahead.

To keep with the Christmas theme while highlighting just some of the things that can go into an amazing plan for clients, I have re-written a traditional holiday song to capture these gifts that keep on giving. I call it The 12 Days of PR. Feel free to sing along:

On my first day in PR
My client got from me…
A blog with a great POV.

On my second day in PR,
My client got from me
Two motion graphics,
And a blog with a great POV.

On in third day in PR,
My client got from me
Three times the followers,
Two motion graphics,
And a blog with a great POV.

On my fourth day in PR,
My client got from me
Four desk-side briefings,
Three times the followers,
Two motion graphics,
And a blog with a great POV.

On my fifth day in PR,
My client got from me
A five-minute TED talk!
Four desk-side briefings,
Three times the followers,
Two motion graphics,
And a blog with a great POV.

On my sixth day in PR,
My client got from me
Six infographics,
A five-minute TED talk!
Four desk-side briefings,
Three times the followers,
Two motion graphics,
And a blog with a great POV.

On my seventh day in PR,
My client got from me
Seven award submissions,
Six infographics,
A five-minute TED talk!
Four desk-side briefings,
Three times the followers,
Two motion graphics,
And a blog with a great POV.

On my eighth day in PR,
My client got from me
Eight byline placements,
Seven award submissions,
Six infographics,
A five-minute TED talk!
Four desk-side briefings,
Three times the followers,
Two motion graphics,
And a blog with a great POV.

On my ninth day in PR,
My client got from me
Nine tweets for approval,
Eight byline placements,
Seven award submissions,
Six infographics,
A five-minute TED talk!
Four desk-side briefings,
Three times the followers,
Two motion graphics,
And a blog with a great POV.

On my tenth day in PR,
My client got from me
Ten top-tier hits,
Nine tweets for approval,
Eight byline placements,
Seven award submissions,
Six infographics,
A five-minute TED talk!
Four desk-side briefings,
Three times the followers,
Two motion graphics,
And a blog with a great POV.

On my eleventh day in PR,
My client got from me
Eleven pre-briefings,
Ten top-tier hits,
Nine tweets for approval,
Eight byline placements,
Seven award submissions,
Six infographics,
A five-minute TED talk!
Four desk-side briefings,
Three times the followers,
Two motion graphics,
And a blog with a great POV.

On my twelfth day in PR,
My client got from me
Twelve months of bliss,
Eleven pre-briefings,
Ten top-tier hits,
Nine tweets for approval,
Eight byline placements,
Seven award submissions,
Six infographics,
A five-minute TED talk!
Four desk-side briefings,
Three times the followers,
Two motion graphics,
And a blog with a great POV.

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