Posts Tagged ‘Twitter’
Silicon Valley is full of its fair share of innovation rock stars. Names like “Elon Musk” or “Travis Kalanick” tend to stir up excitement whenever mentioned. But Biz Stone, one of the original founders of Twitter, is in a league of his own. Unlike many (many, many) other startup founders, Stone didn’t become notorious for tantrums or product exactitude. Stone stands apart for his borderline oppressive optimism and general cheerfulness, which is not diminished in the face of CEO turnover, The Colbert Report, or Kara Swisher, who interviewed Stone on Monday night at the Commonwealth Club in San Francisco.
Though it may not feel like it yet, spring is (technically) in the air and if you are anything like me, you can’t wait to say farewell to this lengthy winter we’ve had. As we prepare to pack away coats and boots and open up the shutters to welcome the approaching warmer weather, it’s also a great time to start thinking about spring cleaning, especially for your social media channels.
I’m talking about more than a quick spritz of Febreze. After all, you don’t want to leave digital dust bunnies accumulating in the corners. The reality is that, without a thorough clean up, your social channels can get stagnant.
Here are four tips to help you pull on those rubber gloves and buff up your social and digital personality.
Warning: This blog post is riddled with questionably funny puns (if only I was more like Lisa Mokaba).
Sharknado is the Syfy made-for-TV movie that took the Twitterverse – and the world – by, well, storm last Thursday night. In case the title left anything to conjecture, the movie is about sharks in a tornado (check out this 2-minute video synopsis from the Huffington Post). As the Guardian’s Alan Yuhas said, “the deliberate badness of it is charming.”
Putting my own debilitating – and slightly embarrassing – fear of sharks aside, this swirling cyclone of bloodthirsty fish quickly became a social media phenomenon, a “pundemic” the likes of which Twitter has never seen before. Sharknado “tore up” Twitter, generating over 318,232 tweets during its original broadcast, reaching a peak of over 5,000 tweets per minute. Fun fact: the film came within 2,500 tweets of tying the Game of Thrones infamous “Red Wedding” episode. Take a bite out of that!
One of the great things about social media is that it has no geographic boundaries. In fact, these past few days I have been sitting at my desk in Waltham helping to cover a client’s event three hours behind me in Scottsdale.
But, how do you participate or monitor an event on social media when you are not even there? Here are six things to do before, during and after in order to successfully manage social media for an event even if you are working remotely.
1) Determine a hashtag. First and foremost, determine a hashtag for the event. The hashtag will be the heart and soul of the event. If it is not publicized or if people are not aware of it, the social coverage will fail. Begin promoting your event months in advance constantly using the hashtag in every tweet you use. Make sure all presenters are aware of the hashtag and either include it on their presentation slides, or mention it before their presentation.
I’ve been working in PR for over two decades and, even to this day, nothing makes me happier than when I land a great piece of media coverage for a client. To me, this joyful moment happens when three elements come together in unison: a great pitch, a solid relationship with a reporter, and the right timing.
Once upon a time, great media relationships were built over lunches, press conferences, phone calls and in-person media tours. But times have changed and so has PR. Today, while phone calls still matter a great deal, in-person meetings are rare. The good news is that we now have Twitter and it’s a huge and, I think, untapped, asset for building relationships with reporters.
In PR, case studies are like gold. People love reading about companies or people that did something cool or interesting that they can borrow and do for themselves.
This is the story of an unexpected case study: a 140-year-old museum focused on fishing and art in a coastal Massachusetts town. It’s not a huge, well-funded museum like the Met in New York or the MFA in Boston. It’s the Cape Ann Museum in Gloucester, Mass.
Founded in 1873 as the Cape Ann Scientific and Literary Association (catchy name, right?), the Cape Ann Museum has lots of works about the history of Gloucester, the nation’s oldest fishing port, but also an art collection by the surprisingly large number of artists who’ve lived on or been inspired by Cape Ann.
In the digital age, the landscape of every industry can change with the click of a few keys and the push of a button. Business moves faster than it ever has before. We are all constantly looking for ways to keep up and stay on top.
Social media is no different. Right now, it’s a lot like falling down Alice’s rabbit hole and looking for the right treat to eat so you can unlock the door and, hopefully, not get lost in what is clearly a topsy-turvy world.
Consider me your social media Mad Hatter, guiding you through the strange changes of digital Wonderland’s top social media platforms.
Twitter is the new Instagram?
Digg has done what most social media platforms are unable to accomplish, much to the chagrin, I’m sure, of MySpace’s would-be knight in shining armor Justin Timberlake – Digg has returned from the dead.
Gizmodo’s Sam Biddle reported that “Digg had once attracted a (rumored) multi-hundred million dollar bid from the likes of Google,” and ended up selling for a measly $500,000 to Betaworks in July, after the site, in Biddle’s words, just went to hell.
In the PR world, we mourned the loss of the social news website, which allowed us to share client content and news, with the potential of driving thousands of unique visits to their websites and blogs. Sure, Digg promised us a full recovery, but you’ll have to forgive us for not believing that, in six weeks, there would be follow-through. Just look at MySpace and Friendster.