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Posts Tagged ‘Twitter’

Four Ways to Survive Reddit

Posted on: December 15th, 2014 by Alex Ingram | No Comments

Reddit is a fickle beast. One day, it can be immensely good to you, driving your traffic so high it literally breaks your website (the infamous Reddit “hug of death”). Other days, your content is down-voted into oblivion.

As a consumption tool for what’s hot and trending, there’s nearly no other platform that comes close to Reddit. Buzzfeed pulls much of its content from there. Videos get picked up on your Facebook feed hours, or even days, after they’ve already been seen on Reddit. To provide some context for how massively popular the site has become, it receives more than 174 million unique views each month viewing a total of six billion pages. In comparison, the New York Times only cracks a mere 28 million unique views.

The Six Most Attention Grabbing Hashtags of 2014

Posted on: December 12th, 2014 by KristenZ | No Comments

Hashtags. You see them in almost every form of communication these days. Your friend from high school tweets that it was #legday at the gym and your cousin posts about their #blessed weekend. Jimmy Fallon even has an ongoing skit where he and the guest on his show that night talk exclusively in hashtags. In fact, you can barely watch a TV show without being shown its hashtag encouraging viewers to join the conversation (thank you #PeterPanLive). If you’re trying to be cute about not really apologizing, #sorrynotsorry is a good one, but it’s not all snark like at Thanksgiving, when we are all #thankful.

So what were the most attention grabbing hashtags of 2014? These are my picks:

#ShopSmall, #SmallBizSat – another win for Small Business Saturday – and for social media

Posted on: December 1st, 2014 by Emily Barge | No Comments

Black Friday is played out – these days, it’s all about Small Business Saturday. Started in 2010 as a counterpart to Black Friday and Cyber Monday, Small Business Saturday encourages shoppers to patronize brick and mortar businesses in their community and invest in the local economy. Even those fatigued with the hyper-consumerism often associated with the holiday season can get behind supporting the local businesses in their community.

However, it can tough for small businesses to compete with national corporations with substantial advertising budgets and wide reach online and off, especially around the holidays. That’s where social media has proven to be particularly impactful in recent years. For smaller enterprises, social channels provide an accessible, affordable and engaging platform through which to spread the word about promotions and interact with members of the surrounding community. The official social media presence of Small Business Saturday – aptly named Shop Small – has served to elevate the event and to showcase participating businesses to its 37,000 Twitter followers and 7,000 Instagram subscribers.

Four (OK Five) Twitter Changes Coming Soon

Posted on: November 21st, 2014 by Heather Bliss | No Comments

 

Yesterday, Twitter announced the availability of improvements to the private messaging feature allowing us to talk amongst ourselves a little more freely within the Twitterverse. Originally announced last week, in conjunction with Twitter’s first-ever analyst day, the company also revealed a few other significant feature changes we can look for in the weeks and months ahead. Here’s a quick synopsis of the highlights of these new Twitter improvements and engagement tools and how they can work for you.

Twitter’s Biggest Ecommerce Move: The Buy Button

Posted on: September 19th, 2014 by Danielle Laurion | No Comments

Hold the breaking news tweets and the flitter of media updates that flood your Twitter stream. Last week, Twitter made one of the biggest moves it’s ever made in ecommerce. Twitter is officially testing a “Buy” button, letting you buy something directly from a tweet. It’s about to get even easier to shop on your mobile device.

Twitter said in a statement on their blog, “Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”

At First Glance: How the Apple Watch Will Change the Media

Posted on: September 15th, 2014 by Rachael Tucker | No Comments

Last week Apple introduced its highly anticipated Apple Watch and launched us into the era of wearable technology. As a new medium for instant connection to the world around us, wearable technology complicates an already multifaceted media environment, and Apple’s association of “glance” with the watch is making waves before it’s even in stores.

The popular phrase “at first glance” comes to mind when thinking about Apple’s use of the term. Our first glance is the most important. We form quick judgments and make initial decisions within seconds of viewing something.

Consider the popular mobile dating app Tinder, which is now valued higher than $750 million. You open your account and a profile image of a possible love connection appears on your phone. You swipe right to like or left to pass, and make a critical (or not so critical) relationship decision in a matter of seconds.

Blogging and Brands: Five Takeaways from BlogHer 2014

Posted on: July 31st, 2014 by Samantha McGarry | No Comments

#BlogHer14

SAN JOSE, Calif. — Over the last ten years, blogging and social media have provided women with a platform for communication, self-expression, activism, community and revenue. During this time, blogging platforms evolved, smartphones became ubiquitous, social media became second nature and brands, businesses and even politicians realized the influence of women and blogging.

Things Biz Stone Told Me

Posted on: April 9th, 2014 by Anne Baker | No Comments

Photo Credit: JD Lasica via Flickr

Silicon Valley is full of its fair share of innovation rock stars. Names like “Elon Musk” or “Travis Kalanick” tend to stir up excitement whenever mentioned. But Biz Stone, one of the original founders of Twitter, is in a league of his own. Unlike many (many, many) other startup founders, Stone didn’t become notorious for tantrums or product exactitude. Stone stands apart for his borderline oppressive optimism and general cheerfulness, which is not diminished in the face of CEO turnover, The Colbert Report, or Kara Swisher, who interviewed Stone on Monday night at the Commonwealth Club in San Francisco.


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