Posts Tagged ‘Social Media’
With football season right around the corner and fantasy football on the minds of many pigskin enthusiasts, it’s a great time to take a look at what we can learn from this virtual gridiron to end up on the winning team.
1. Know Your Stats
Week after week, you’re faced with decisions about who to slot as your starting quarterback or which running back to put up against your opposition’s defense. The best way to make the dream team each week is to look at the stats. Do your research. This is no different in the PR world. You must do your research and find the perfect fit. Whether that is deciding which publication to reach out to with an exclusive or identifying which reporter would give your pitch a second look (Using Analytics to Drive Your Public Relations Strategy).
SAN JOSE, Calif. — Over the last ten years, blogging and social media have provided women with a platform for communication, self-expression, activism, community and revenue. During this time, blogging platforms evolved, smartphones became ubiquitous, social media became second nature and brands, businesses and even politicians realized the influence of women and blogging.
This week, Twitter announced an analytics dashboard specifically for organic tweets. There is already a dashboard for measuring Promoted Tweets, but now for the first time, advertisers, Twitter card publishers and verified users can see how the tweets they haven’t paid for are doing – in real-time.
Organic Twitter analytics dashboard:
With the new Twitter dashboard you can:
- See how your tweets are performing in real time.
- Compare impressions (times a tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and Retweets month over month.
- Use the tweet details page to see how many Retweets, replies, favorites, follows, link clicks and embedded media clicks each Tweet received.
- Export your tweet performance metrics into a CSV file, which now includes both organic and promoted data.
It will happen to all of us at one stage or another; a news flash appears in your Google Alerts, a tweet shows up on your Twitter feed, the phone rings in the middle of the night and just like that – you are suddenly operating in full-on crisis mode. All other priorities are on hold and you are 100 percent focused on the pressing situation at hand.
Whether you have a delayed product launch, a major mishap in social media, or you just found out your CEO is involved in scandal; a crisis of any kind can make a communication pro’s heart pound out of his or her chest in anticipation of the impending chain reaction.
In marketing and public relations, we often hear from companies who wonder, “Why aren’t my Twitter followers increasing? Why is it taking so long to reach 1,000 followers?” While there are many valuable ways to organically grow your Twitter followers and increase engagement, sometimes a little money can go a long way by using Twitter Ads to help grow your followers and engagement.
Which ad should you run? A Promoted Account or Promoted Tweet?
There are two types of Twitter Ads: Promoted Accounts and Promoted Tweets. Both great for increasing brand awareness but they have separate use cases.
Do you acknowledge breaking news? Do you add personality or pop culture? Are you joining the conversation or only pushing out content? These are the questions you should ask yourself to help humanize your content. In this second post on tips to increasing social media engagement, I’ll cover how to humanize your content, how to not sound like a robot and the importance of knowing your brand’s industry on social media. No one likes someone who only talks about themselves so why should you do the same thing on social media?
We all know that to be successful in social networking one must share killer content, have an interesting point of view and engage with others to really make a splash. This week, LinkedIn reminded everyone that using their platform isn’t an exception to the rule as the company unrolled How You Rank.
How You Rank is an added feature to the popular Who’s Viewed Your Profile tool, which lets you see who is checking out your professional chops. Now, with the addition of How You Rank, you can finally see how you stack up against others in your network in terms of profile views.
How does it work?
Do most people share news articles via email or social media? This is one case where old proven trumps the shiny new object. Email wins, according to a study we did in partnership with GMI Lightspeed of 1,000 Americans ages 18+.
Social media stood a fighting chance, but good old-fashioned email won the prize for article sharing coming in first place with 34 percent. Social media was a close second with 29 percent. Not surprisingly, younger people are more likely to share news on social media: 50 percent of those ages 18 to 24 and 45 percent of those ages 24 to 35, compared to eight percent of those 55 or older.