Posts Tagged ‘Social Media’
After Halloween, expect your inbox to begin its annual inundation of holiday marketing and promotional sales encouraging you to try new Thanksgiving recipes or to start your Christmas shopping early. While most of us still consider the holidays to be a wonderful time of year, new mediums for advertisement, online tracking and real-time bidding can make them feel overwhelming in our digital world. Not to mention tough times mean more aggressive promotion. The Government shutdown, among other economic factors, is leading top sellers to predict only a modest increase in sales from last year, and according to Ad Age, Experian Marketing Services noted that 49% of marketers plan to launch holiday campaigns before Halloween to mitigate the financial impact.
Blogging. Gone are the days it’s only meant for travelers or sharing recipes. Whether your company is in email security, construction, fashion or IT service management you should be be blogging. A company blog is meant to share your point of view, spread your thought leadership and be a resource to your industry. In fact, according to research from HubSpot, companies who have an active blog get 55 percent more website traffic and 70 percent more leads than those who don’t. It’s a great way to share content via social media – branching out to another medium. But, most importantly, your blog should serve as the backbone to your content bureau. Here are three best practices for starting and continuously posting to your company blog:
Mobile news consumption is on the rise. Raj Aggarwal (@AnalyticsRaj), CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up five percent for 2013.
Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, which according to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.
Instagram’s new video feature, launched last month, has already started flooding social media channels and online publications. Most of the pre-launch hype focused on Instagram’s comparison to Vine and how it would impact the popular video platform, but the key takeaway from the rapid success of both video applications is how quickly and aggressively the do-it-yourself video is transforming the media environment.
More than half of the top 100 brands are using Instagram videos to define and promote their brand personality, gain a larger social following and transform an advertisement into likable media. Instead of hitting the skip button, followers are tapping twice on artistic or humorous brand videos to express their approval. The trend toward DIY videos is not surprising as 90% of the information transmitted to our brains is visual, which Beth Monaghan noted in a recent post, and we process that content 60,000 times faster than text. Videos provide the visual medium to attract widespread attention and the message is reinforced with audio and text components. It is becoming such a popular communication tool that Cisco predicts video will account for two-thirds of the world’s mobile data traffic by 2017.
Warning: This blog post is riddled with questionably funny puns (if only I was more like Lisa Mokaba).
Sharknado is the Syfy made-for-TV movie that took the Twitterverse – and the world – by, well, storm last Thursday night. In case the title left anything to conjecture, the movie is about sharks in a tornado (check out this 2-minute video synopsis from the Huffington Post). As the Guardian’s Alan Yuhas said, “the deliberate badness of it is charming.”
Putting my own debilitating – and slightly embarrassing – fear of sharks aside, this swirling cyclone of bloodthirsty fish quickly became a social media phenomenon, a “pundemic” the likes of which Twitter has never seen before. Sharknado “tore up” Twitter, generating over 318,232 tweets during its original broadcast, reaching a peak of over 5,000 tweets per minute. Fun fact: the film came within 2,500 tweets of tying the Game of Thrones infamous “Red Wedding” episode. Take a bite out of that!
I’ve been doing real estate public relations for a long time. In the last few years, it was clear to me that while the media landscape was changing, so was PR – drastically. And yet the real estate industry, like the Earth itself, continued to turn slowly on its own ancient axis.
Very few developers right now are using social media for community relations purposes. But they should, as I explain here. And most brokers are still relying on email for marketing properties. And they shouldn’t, as outlined in this post. Who’s renting apartments and jumping into the housing market? Millennials, a group most real estate developers only know as their own children, now need to be marketed to. But how?
I’ve already chronicled BuzzFeed’s meteoric rise here. But there are some additional stats about the site worth considering as well as some tips from Eric Harris, its executive vice president of business operations, about how to create viral content. First, the numbers:
– BuzzFeed now has 75 editors
– 75 percent of its traffic is from social referrals
– 60 percent of its visitors are millennials
– 50 percent of its traffic comes from mobile
– The site has 60 million unique visitors per month (that’s double nytimes.com, folks).
So it’s clear that BuzzFeed is a holy grail of sorts – for content that you want to go viral. While everyone might think they want viral content, the qualifications to make it so aren’t for everyone. Here are some of Eric’s tips for making content readily shared via BuzzFeed:
Many real estate developers have been slow to adopt social media to help market completed residential or commercial construction projects. But those who have are seeing the value in how it can bring to life the branding of new neighborhoods or shopping districts, or draw in prospective tenants or buyers.
However, there is one area where developers are still lagging on the social media front: the permitting and community relations phase of a project. This is not surprising — after all, many developers want to attract as little attention as possible to something that could be controversial and they believe that having a presence on Twitter or Facebook provides a stage for angry abutters to air their complaints.