Posts Tagged ‘Social Media’
A funny thing happened to me.
Sometime during the last two years, between working full time in PR at InkHouse and raising a family, I became a Mommy blogger. At first it was just a hobby, but I quickly realized I had found my voice and started nurturing my blog using many of the strategies that we at InkHouse put into practice every day for our clients. I use analytics to gauge the topics that resonate most. I distribute my content to relevant audiences using multiple channels to. I found places to seed and syndicate my blog posts including the local Patch site, a parenting website and even on Huffington Post Parents. I engaged with my readers and the Mommy blog community in general, through Twitter, commenting and so on. Soon enough, my little blog had a decent following and, to me, felt like home. So, as both a PR “veteran” and a “newbie” Mommy blogger, I wanted to offer the following best practices for pitching Mommy bloggers.
“Which Spice Girl Are You?” While discovering the answer to this question may not have been on my to-do list, I had to find out. I got “Posh Spice” and proved I am just one of the many victims of BuzzFeed’s recent viral trend: quizzes.
Similar to BuzzFeed’s lists, the quizzes have been shared widely across social and traditional media channels. From deciding what to eat for lunch to determining if you are ready to start a family, BuzzFeed readers answer a set of culturally driven questions to discover key insights for their life choices. The quiz entitled, “What City Should You Actually Live In?”, has received more than 20 million views. It poses a fun possibility for readers and challenges them by suggesting they are living in the wrong place. Quiz takers are then sharing results with followers and friends across social media as part of their own story.
In the past few years, LinkedIn has become the definitive social network for professionals, now amassing more than 300 million members. What began as a small platform for employees to connect across the internet is now one of the world’s largest social networks where millions come in search of networking opportunities, jobs and insightful industry commentary. As you may have heard, this week there has been a significant shift in the way content is created and shared on LinkedIn.
LinkedIn will now allow a small sample of its members to draft and publish their own long-form articles, rather than just major industry influencers like Bill Gates, Richard Branson and Martha Stewart. While these key influencers will continue to exist, and be added to, the new platform will democratize the system of contributed content, crowdsourcing the best posts from members across the social platforms. This sample will be expanded as the service works out the technical details.
Last week I attended The Holmes Report In2 Innovation Summit, the first in what The Holmes Report hopes to be a “global series of events bringing our industry’s great thinkers together to discuss and deliberate and (hopefully) disagree on topics related to insight and innovation.”
The inaugural event took place in San Francisco and attendees included mostly agency and in-house PR and marketing professionals. Over the course of two days, keynote speakers and panelists discussed a variety of topics such as the value and risk of data, relevance in an era of noise, what makes for innovative storytelling, the power of content marketing, etc.
Are you on LinkedIn? With more than 259 million LinkedIn users in 200 countries, the answer to that question is most likely, yes. But, the really significant question: is your profile optimized? Having an optimized LinkedIn profile is important for many reasons including job searching, networking and highlighting your professional expertise. However, have you ever thought about the power of LinkedIn for lead generation? Below are some helpful tips to optimize your profile in order to generate leads for your business. These five tips will make it easier for people to find you via LinkedIn and Google searches, and will also increase your professional credibility when connecting with others.
That buzz around native advertising is now a loud vibration that is difficult to ignore.
Earlier this month, the New York Times became the most significant carrier of native advertising when it officially launched its program to host sponsored content with a six-figure three-month deal with Dell. While sites larger than NYTimes.com (yeah, Buzzfeed, I’m talking about you) and others that are highly respected (Washington Post, Vanity Fair) were already carrying sponsored content, the Times made it seem as if the Rubicon had been crossed.
Then, this week, Forrester analyst Ryan Skinner released a report saying that native advertising is “worth pursuing” — he meant for those writing the checks, of course, but it’s also worth pursuing for those on the receiving end, as well.
After Halloween, expect your inbox to begin its annual inundation of holiday marketing and promotional sales encouraging you to try new Thanksgiving recipes or to start your Christmas shopping early. While most of us still consider the holidays to be a wonderful time of year, new mediums for advertisement, online tracking and real-time bidding can make them feel overwhelming in our digital world. Not to mention tough times mean more aggressive promotion. The Government shutdown, among other economic factors, is leading top sellers to predict only a modest increase in sales from last year, and according to Ad Age, Experian Marketing Services noted that 49% of marketers plan to launch holiday campaigns before Halloween to mitigate the financial impact.
Blogging. Gone are the days it’s only meant for travelers or sharing recipes. Whether your company is in email security, construction, fashion or IT service management you should be be blogging. A company blog is meant to share your point of view, spread your thought leadership and be a resource to your industry. In fact, according to research from HubSpot, companies who have an active blog get 55 percent more website traffic and 70 percent more leads than those who don’t. It’s a great way to share content via social media – branching out to another medium. But, most importantly, your blog should serve as the backbone to your content bureau. Here are three best practices for starting and continuously posting to your company blog: