Posts Tagged ‘Social Media’
There are two sides to a brand’s social media strategy. One side is your social media content creation – which most people and brands are aware of. After all, phrases like “Content is king” has been engrained in most marketers’ brains. But that is just the beginning of a complete social media strategy. The other side to your strategy is social media listening.
Here are seven key steps to developing an effective, complete social media strategy with an emphasis on listening.
1) Conduct a content audit. A content audit is an audit of all the content you have on your site. Conducting a content audit helps you organize and categorize all your assets. Categorize your content as: promotional, thought leadership specific, industry news, etc. Take note of all your content. If too much of your content is promotional, you’ll want to adjust your content creation strategy to include more industry news and thought leadership content.
If you’re reading this blog, you probably don’t need a lesson in the power of social media to bring your message to the masses. However, with a relentless timeline of real-time tweets and Facebook posts, it can be challenging to extract stories and themes.
This is where Storify comes in handy. In case you’re not familiar with it, Storify is a Web platform that allows you to curate and publish social information from around the Web into one central location. Its beauty is it allows you to aggregate a collection of social elements from many voices and then publish them as a singular story. If you’re in need of an example of this platform (and a laugh), enjoy the best case of viral marketing I’ve seen in a while: The Storify of a guy live tweeting a couple’s breakup on the roof of his apartment building. We’ve used Storify several times here on the InkHouse blog and reporters often use it as reporting tool, assembling differing points of view on a topic, like this one by Matthew Ingram – or for gathering a selection of social posts from a news event, like this one from Andy Carvin.
Everyone has that person in their social media feed, the one who is constantly posting about how much he/she hates her boss or how awful the company in general is. As a PR professional, I cringe every time I see this because I know that brands can and do “listen” to these conversations on social media and these posts should be against their company social media policies (if they have one). In fact, a recent study by FindLaw.com found that 29 percent of adults ranging from 18-34 are fearful that something that they post on social media could compromise their current or future job prospects.
Hold the breaking news tweets and the flitter of media updates that flood your Twitter stream. Last week, Twitter made one of the biggest moves it’s ever made in ecommerce. Twitter is officially testing a “Buy” button, letting you buy something directly from a tweet. It’s about to get even easier to shop on your mobile device.
Twitter said in a statement on their blog, “Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”
With football season right around the corner and fantasy football on the minds of many pigskin enthusiasts, it’s a great time to take a look at what we can learn from this virtual gridiron to end up on the winning team.
1. Know Your Stats
Week after week, you’re faced with decisions about who to slot as your starting quarterback or which running back to put up against your opposition’s defense. The best way to make the dream team each week is to look at the stats. Do your research. This is no different in the PR world. You must do your research and find the perfect fit. Whether that is deciding which publication to reach out to with an exclusive or identifying which reporter would give your pitch a second look (Using Analytics to Drive Your Public Relations Strategy).
SAN JOSE, Calif. — Over the last ten years, blogging and social media have provided women with a platform for communication, self-expression, activism, community and revenue. During this time, blogging platforms evolved, smartphones became ubiquitous, social media became second nature and brands, businesses and even politicians realized the influence of women and blogging.
This week, Twitter announced an analytics dashboard specifically for organic tweets. There is already a dashboard for measuring Promoted Tweets, but now for the first time, advertisers, Twitter card publishers and verified users can see how the tweets they haven’t paid for are doing – in real-time.
Organic Twitter analytics dashboard:
With the new Twitter dashboard you can:
- See how your tweets are performing in real time.
- Compare impressions (times a tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and Retweets month over month.
- Use the tweet details page to see how many Retweets, replies, favorites, follows, link clicks and embedded media clicks each Tweet received.
- Export your tweet performance metrics into a CSV file, which now includes both organic and promoted data.
It will happen to all of us at one stage or another; a news flash appears in your Google Alerts, a tweet shows up on your Twitter feed, the phone rings in the middle of the night and just like that – you are suddenly operating in full-on crisis mode. All other priorities are on hold and you are 100 percent focused on the pressing situation at hand.
Whether you have a delayed product launch, a major mishap in social media, or you just found out your CEO is involved in scandal; a crisis of any kind can make a communication pro’s heart pound out of his or her chest in anticipation of the impending chain reaction.