Posts Tagged ‘Social Media’
Reddit is a fickle beast. One day, it can be immensely good to you, driving your traffic so high it literally breaks your website (the infamous Reddit “hug of death”). Other days, your content is down-voted into oblivion.
As a consumption tool for what’s hot and trending, there’s nearly no other platform that comes close to Reddit. Buzzfeed pulls much of its content from there. Videos get picked up on your Facebook feed hours, or even days, after they’ve already been seen on Reddit. To provide some context for how massively popular the site has become, it receives more than 174 million unique views each month viewing a total of six billion pages. In comparison, the New York Times only cracks a mere 28 million unique views.
Hashtags. You see them in almost every form of communication these days. Your friend from high school tweets that it was #legday at the gym and your cousin posts about their #blessed weekend. Jimmy Fallon even has an ongoing skit where he and the guest on his show that night talk exclusively in hashtags. In fact, you can barely watch a TV show without being shown its hashtag encouraging viewers to join the conversation (thank you #PeterPanLive). If you’re trying to be cute about not really apologizing, #sorrynotsorry is a good one, but it’s not all snark like at Thanksgiving, when we are all #thankful.
So what were the most attention grabbing hashtags of 2014? These are my picks:
In less than a year, Tumblr has gone from being “Yahoo!’s next problem” to the fastest-growing social platform. The Yahoo-owned platform is considered an easy blogging tool for users and companies looking to engage with a younger and increasingly mobile audience. TechCrunch recently dug into research from the Global Web Index to shed some light on the changing social landscape, which shows that Tumblr’s active user base grew by 120 percent in the last six months, while Facebook’s only grew by 2 percent.
That kind of growth is nothing to sneeze at, as Marissa Mayer and her team knew when Yahoo! purchased the platform in May of 2013. Yahoo! pointed to growth as a huge driver in this acquisition, and noted that brands are hungry to engage with users of the platform.
Black Friday is played out – these days, it’s all about Small Business Saturday. Started in 2010 as a counterpart to Black Friday and Cyber Monday, Small Business Saturday encourages shoppers to patronize brick and mortar businesses in their community and invest in the local economy. Even those fatigued with the hyper-consumerism often associated with the holiday season can get behind supporting the local businesses in their community.
However, it can tough for small businesses to compete with national corporations with substantial advertising budgets and wide reach online and off, especially around the holidays. That’s where social media has proven to be particularly impactful in recent years. For smaller enterprises, social channels provide an accessible, affordable and engaging platform through which to spread the word about promotions and interact with members of the surrounding community. The official social media presence of Small Business Saturday – aptly named Shop Small – has served to elevate the event and to showcase participating businesses to its 37,000 Twitter followers and 7,000 Instagram subscribers.
There are two sides to a brand’s social media strategy. One side is your social media content creation – which most people and brands are aware of. After all, phrases like “Content is king” has been engrained in most marketers’ brains. But that is just the beginning of a complete social media strategy. The other side to your strategy is social media listening.
Here are seven key steps to developing an effective, complete social media strategy with an emphasis on listening.
1) Conduct a content audit. A content audit is an audit of all the content you have on your site. Conducting a content audit helps you organize and categorize all your assets. Categorize your content as: promotional, thought leadership specific, industry news, etc. Take note of all your content. If too much of your content is promotional, you’ll want to adjust your content creation strategy to include more industry news and thought leadership content.
If you’re reading this blog, you probably don’t need a lesson in the power of social media to bring your message to the masses. However, with a relentless timeline of real-time tweets and Facebook posts, it can be challenging to extract stories and themes.
This is where Storify comes in handy. In case you’re not familiar with it, Storify is a Web platform that allows you to curate and publish social information from around the Web into one central location. Its beauty is it allows you to aggregate a collection of social elements from many voices and then publish them as a singular story. If you’re in need of an example of this platform (and a laugh), enjoy the best case of viral marketing I’ve seen in a while: The Storify of a guy live tweeting a couple’s breakup on the roof of his apartment building. We’ve used Storify several times here on the InkHouse blog and reporters often use it as reporting tool, assembling differing points of view on a topic, like this one by Matthew Ingram – or for gathering a selection of social posts from a news event, like this one from Andy Carvin.
Everyone has that person in their social media feed, the one who is constantly posting about how much he/she hates her boss or how awful the company in general is. As a PR professional, I cringe every time I see this because I know that brands can and do “listen” to these conversations on social media and these posts should be against their company social media policies (if they have one). In fact, a recent study by FindLaw.com found that 29 percent of adults ranging from 18-34 are fearful that something that they post on social media could compromise their current or future job prospects.
Hold the breaking news tweets and the flitter of media updates that flood your Twitter stream. Last week, Twitter made one of the biggest moves it’s ever made in ecommerce. Twitter is officially testing a “Buy” button, letting you buy something directly from a tweet. It’s about to get even easier to shop on your mobile device.
Twitter said in a statement on their blog, “Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”