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Posts Tagged ‘LinkedIn’

Are you a networking superstar? See How You Rank with LinkedIn’s newest tool

Posted on: May 23rd, 2014 by Laura Maas | No Comments

We all know that to be successful in social networking one must share killer content, have an interesting point of view and engage with others to really make a splash. This week, LinkedIn reminded everyone that using their platform isn’t an exception to the rule as the company unrolled How You Rank.

How You Rank is an added feature to the popular Who’s Viewed Your Profile tool, which lets you see who is checking out your professional chops. Now, with the addition of How You Rank, you can finally see how you stack up against others in your network in terms of profile views.

How does it work?

Ten Tips to Landing That Dream Job

Posted on: April 28th, 2014 by admin | No Comments

I’ve been buried under a mountain of resumes lately. We have a job opening in our San Francisco office that we advertised via LinkedIn and the resumes have been streaming in. Well, pouring in, really. It’s an entry-level position and within about two weeks of the job being posted we received over 300 resumes. The majority of them from very enthusiastic soon-to-be grads, ready to start exploring the wonderful world of PR.

 

Filled with equal enthusiasm I started digging through the resumes. I soon realized that a great candidate might be tougher to find than I had expected. Everyone has seen the tips and tricks on how to make your resume stand out and there are countless online resources and classes that give advice on how to write that killer resume and cover letter.

Four Tips For “Spring Cleaning” Your Social Media Accounts

Posted on: March 26th, 2014 by Zoe Nageotte | No Comments

The benefits of owning an air couch…

Though it may not feel like it yet, spring is (technically) in the air and if you are anything like me, you can’t wait to say farewell to this lengthy winter we’ve had. As we prepare to pack away coats and boots and open up the shutters to welcome the approaching warmer weather, it’s also a great time to start thinking about spring cleaning, especially for your social media channels.

I’m talking about more than a quick spritz of Febreze. After all, you don’t want to leave digital dust bunnies accumulating in the corners. The reality is that, without a thorough clean up, your social channels can get stagnant.

Here are four tips to help you pull on those rubber gloves and buff up your social and digital personality.

LinkedIn’s Expanded Influencer Program and the Thought Leadership Opportunity

Posted on: February 25th, 2014 by Alex Ingram | No Comments


In the past few years, LinkedIn has become the definitive social network for professionals, now amassing more than 300 million members. What began as a small platform for employees to connect across the internet is now one of the world’s largest social networks where millions come in search of networking opportunities, jobs and insightful industry commentary. As you may have heard, this week there has been a significant shift in the way content is created and shared on LinkedIn.

LinkedIn will now allow a small sample of its members to draft and publish their own long-form articles, rather than just major industry influencers like Bill Gates, Richard Branson and Martha Stewart. While these key influencers will continue to exist, and be added to, the new platform will democratize the system of contributed content, crowdsourcing the best posts from members across the social platforms. This sample will be expanded as the service works out the technical details.

How to optimize your LinkedIn profile for maximum exposure

Posted on: January 29th, 2014 by Danielle Laurion | No Comments

Are you on LinkedIn? With more than 259 million LinkedIn users in 200 countries, the answer to that question is most likely, yes. But, the really significant question:  is your profile optimized? Having an optimized LinkedIn profile is important for many reasons including job searching, networking and highlighting your professional expertise. However, have you ever thought about the power of LinkedIn for lead generation? Below are some helpful tips to optimize your profile in order to generate leads for your business. These five tips will make it easier for people to find you via LinkedIn and Google searches, and will also increase your professional credibility when connecting with others.

Welcome to Wonderland: The Social Media Edition

Posted on: December 14th, 2012 by Laura Maas | No Comments

In the digital age, the landscape of every industry can change with the click of a few keys and the push of a button. Business moves faster than it ever has before. We are all constantly looking for ways to keep up and stay on top.

Social media is no different. Right now, it’s a lot like falling down Alice’s rabbit hole and looking for the right treat to eat so you can unlock the door and, hopefully, not get lost in what is clearly a topsy-turvy world.

Consider me your social media Mad Hatter, guiding you through the strange changes of digital Wonderland’s top social media platforms.

Twitter is the new Instagram?

Why LinkedIn and Twitter’s Break Up Is Better For Your Business

Posted on: September 21st, 2012 by Kari Hulley | 6 Comments

As most of us know, LinkedIn and Twitter had a very public falling out this past June, ending a two-year relationship. Like many of the flings I’ve seen fall apart, when rumors spread and the going got tough (or LinkedIn faced a massive password breach) Twitter dropped the professional networking site like a hot potato…poor thing.

Now, months later, the drama continues. At last week’s TechCrunch Disrupt in San Francisco, LinkedIn Founder Reid Hoffman discussed the sudden removal of Twitter feeds from LinkedIn. So how is he faring after the split? Better than ever. Hoffman declared that the networking platform “got better” after Twitter cut off the site. Are these the harsh words of a scorned lover, or an accurate assessment of the site’s well-being post-breakup? I say, it’s pretty accurate.

Social Media Etiquette from the Ghost of Emily Post

Posted on: August 7th, 2012 by Laura Maas | 4 Comments

According to a recent report from DOMO, 70 percent of CEOs at Fortune 500 companies have no social media presence.

I find myself asking how can this possibly be a real statistic? In her piece for Forbes, Victoria Barret writes that social media isn’t a passing fad—one of the major reasons to utilize social media is because that’s where your customers are.

Barret is right. Social media has been changing the game for businesses on a global level for several years, allowing them to share their products, brand and point of view everywhere from Canada to Australia. Platforms like Twitter, Facebook, LinkedIn and Google + allow businesses the opportunity to not only sell a product, but to have real personality and engage with the audience that matters most to their business—their customers, clients, potential new hires and even existing employees.


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