Posts Tagged ‘Facebook’
We live in an age where reputations can be made or broken in seconds on Twitter, when potential criminal suspects are identified by communities on Reddit, and President Obama is doing online video interviews with Zach Galifianakis on Funny or Die’s “Between Two Ferns.” It’s up to 304,000 Facebook likes.
The news media is undergoing a powerful transformation as new outlets sprout up to reinvent an aging business model. At InkHouse, we’re closely watching The Information, Circa, re/code, TheOnSwitch, and of course, Buzzfeed (if I listen to the results of its quizzes, I should move to Tennessee, become a writer and live the rest of my life as Bill Clinton).
Though it may not feel like it yet, spring is (technically) in the air and if you are anything like me, you can’t wait to say farewell to this lengthy winter we’ve had. As we prepare to pack away coats and boots and open up the shutters to welcome the approaching warmer weather, it’s also a great time to start thinking about spring cleaning, especially for your social media channels.
I’m talking about more than a quick spritz of Febreze. After all, you don’t want to leave digital dust bunnies accumulating in the corners. The reality is that, without a thorough clean up, your social channels can get stagnant.
Here are four tips to help you pull on those rubber gloves and buff up your social and digital personality.
Mobile news consumption is on the rise. Raj Aggarwal (@AnalyticsRaj), CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up five percent for 2013.
Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, which according to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.
Instagram’s new video feature, launched last month, has already started flooding social media channels and online publications. Most of the pre-launch hype focused on Instagram’s comparison to Vine and how it would impact the popular video platform, but the key takeaway from the rapid success of both video applications is how quickly and aggressively the do-it-yourself video is transforming the media environment.
More than half of the top 100 brands are using Instagram videos to define and promote their brand personality, gain a larger social following and transform an advertisement into likable media. Instead of hitting the skip button, followers are tapping twice on artistic or humorous brand videos to express their approval. The trend toward DIY videos is not surprising as 90% of the information transmitted to our brains is visual, which Beth Monaghan noted in a recent post, and we process that content 60,000 times faster than text. Videos provide the visual medium to attract widespread attention and the message is reinforced with audio and text components. It is becoming such a popular communication tool that Cisco predicts video will account for two-thirds of the world’s mobile data traffic by 2017.
Has InkHouse succeeded because we’re lucky or because we’re smart and we work hard? According to Facebook COO and Lean In author Sheryl Sandberg, while men tend to take credit for a company’s success, women often ascribe success to “luck, help from others, and working hard.”
Sandberg has started a national discussion that has gone from the Silicon Valley, to Oprah, to The Daily Show and last Friday, to Boston at a breakfast hosted by the New England Venture Capital Association at the Harvard Club (if you missed it, you can watch the livestream video).
One of Sandberg’s tenets is the importance of fostering confidence in women. This week, Andrew Ross Sorkin interviewed Irene Dorner, president and CEO of HSBC USA in The New York Times. She said the problem of the glass ceiling is matched by the “sticky floor” (women who don’t proactively seek higher-level positions).
In PR, case studies are like gold. People love reading about companies or people that did something cool or interesting that they can borrow and do for themselves.
This is the story of an unexpected case study: a 140-year-old museum focused on fishing and art in a coastal Massachusetts town. It’s not a huge, well-funded museum like the Met in New York or the MFA in Boston. It’s the Cape Ann Museum in Gloucester, Mass.
Founded in 1873 as the Cape Ann Scientific and Literary Association (catchy name, right?), the Cape Ann Museum has lots of works about the history of Gloucester, the nation’s oldest fishing port, but also an art collection by the surprisingly large number of artists who’ve lived on or been inspired by Cape Ann.
“The new MySpace is the social and music discovery destination powered by the passion of fans. Music, videos, photos, and TV, made social.”
Such is the self-described mission of the “new” MySpace, as featured on its revamped website. Some may scratch their heads, unaware that the former social media giant still exists, while others recoil in fear that a profile of their younger self lies stagnant in the shadows of the Internet stratosphere, threatening to resurrect and ruin their young professional careers.
You may have an inkling as to which reaction I had.
Once I accepted the prospect of encountering my self-portrait-snapping, fAnCiiE-tYpiiNg former online life, I took a second look at this description and was struck by a few things.
Digg has done what most social media platforms are unable to accomplish, much to the chagrin, I’m sure, of MySpace’s would-be knight in shining armor Justin Timberlake – Digg has returned from the dead.
Gizmodo’s Sam Biddle reported that “Digg had once attracted a (rumored) multi-hundred million dollar bid from the likes of Google,” and ended up selling for a measly $500,000 to Betaworks in July, after the site, in Biddle’s words, just went to hell.
In the PR world, we mourned the loss of the social news website, which allowed us to share client content and news, with the potential of driving thousands of unique visits to their websites and blogs. Sure, Digg promised us a full recovery, but you’ll have to forgive us for not believing that, in six weeks, there would be follow-through. Just look at MySpace and Friendster.