Survey Says: THIS is How to Pitch Media

InkHouse’s approach to thought leadership involves defining a client’s point-of-view that supports its corporate position and validating that POV through industry analysis, data, or customer endorsement.

So imagine our delight when we saw new survey data that validates our approach to media relations. Since our inception in the late 2000s our media relations work has been validated by consistent and on-message client coverage, but it’s also nice to have new data to back up our POV.

This week on, Fractl marketing vice president Kelsey Libert published some pretty substantial research data on how content publishers (mostly writers at well-known publications) like to be pitched story ideas. It wasn’t surprising that InkHouse media relations practices were well-represented throughout the data, but it was, well, validating.

Posted on: August 22nd, 2014 by Jim Crook | No Comments

Twitter Changes its Timeline and Users Revolt

Posted on: August 21st, 2014 by Alison Morra | No Comments

Much has been said this week about Twitter’s most recent changes to its timeline, and like in many instances when social media companies make changes to their products, users aren’t thrilled. If you haven’t heard, Twitter is now adding tweets to timelines from accounts users haven’t chosen to follow.

Here’s what Twitter had to say about it in its support document on its website:

When we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.

Why Facebook is Perfect for your #IceBucket Challenge Videos

Posted on: August 21st, 2014 by Kelly McFalls | No Comments

HubSpot’s social media scientist Dan Zarrella  released results of a study examining the performance of Facebook post types for the last three and a half  years.  Of course some of your Facebook posts are always going to do better than others, depending on how you present what is happening that minute in the news, in your neighborhood or at the office. 

No great surprise though that posts including photos are receiving the most likes.  After all, a picture does speak a thousand words, but posts that include just words have been declining for a while. One thing that was nice to see is that video posts have been on the upswing since late last year. 

“Sensing” a Big Opportunity—InkHouse and Occupational Disruption

Posted on: August 18th, 2014 by Jason Morris | No Comments

When I got into technology public relations back in 1998, we were approaching the peak of the Internet bubble. Just as technology was disrupting the business models of pretty much every company on the planet, PR was going through its own innovation cycle. We were shifting from faxing pitch letters and mailing press kits, to email and online press rooms. And while 2001 saw the Internet bubble pop in a big way, the societal, business and economic changes ushered in by the Internet boom were pervasive and lasting.

The Industry Standard hit its peak during the .com era

InkHouse Announces Our New GM for West Coast Office

Posted on: August 18th, 2014 by Meg O'Leary | No Comments

We are thrilled to share the news that Jason Morris has joined InkHouse as our West Coast general manager. Jason comes to us from MSLGROUP San Francisco (formerly Schwartz Communications) where he spent more than 15 years driving award-winning PR campaigns for emerging-growth tech companies and innovative divisions of tech industry leaders. I was Jason’s client in the early 2000’s so I know first hand the incredible work he does. Beth and I could not be more excited to have him join our team.

Jason will lead our fast-growing West Coast office that is already servicing some of the world’s most innovative companies in big data analytics, peer-to-peer marketplaces, sustainable architecture and urban planning and private equity, among other segments. Jason’s rich experience — spanning enterprise and consumer markets – is a perfect match for the demand we are seeing in and around San Francisco.

Want To Be On The Winning PR Team? 5 Lessons From Fantasy Football

Posted on: August 12th, 2014 by Alexa Manocchio | No Comments

With football season right around the corner and fantasy football on the minds of many pigskin enthusiasts, it’s a great time to take a look at what we can learn from this virtual gridiron to end up on the winning team.

1. Know Your Stats
Week after week, you’re faced with decisions about who to slot as your starting quarterback or which running back to put up against your opposition’s defense. The best way to make the dream team each week is to look at the stats. Do your research. This is no different in the PR world. You must do your research and find the perfect fit. Whether that is deciding which publication to reach out to with an exclusive or identifying which reporter would give your pitch a second look (Using Analytics to Drive Your Public Relations Strategy).

BostInno Announces “Coolest Companies” at This Year’s BostonFest

Posted on: August 8th, 2014 by mkalan | No Comments
At BostInno’s third annual BostonFest over 2,000 young professionals working in Greater Boston made their way to the Seaport World Trade Center. Several InkHousers made it to the event, where we took in the view, sampled some food truck delicacies, and represented InkHouse (a BostInno’s Coolest Companies nominee) as we met so many other creative, motivated, and hardworking Bostonians. We started off the night by taking in all that BostonFest had to offer…

Expected Buzzfeed App Indicates Company’s Aim to Move beyond Kittens & Quizzes

Posted on: August 5th, 2014 by Emily Barge | No Comments

I say Buzzfeed, you say…

Amazing photo montages of baby animals?

Lists providing tips for incorporating sriracha sauce into every meal?

How about up-to-the-minute source for hard news?

Buzzfeed originally built its reputation as the go-to site for all things outrageous and adorable. The site’s popularity is undisputed. In 2013, the company reported that the site had received more than 130 million unique visitors during the month of November. Subject matter runs the gamut – as I’m writing this, Helen Mirren, feminist tattoos and drivers’ licenses from New Zealand are all prominently featured on the site’s homepage – and content is updated frequently throughout the day.

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