One place it’s awesome to be right now: Lyft HQ.
Uber Senior Vice President Emil Michael, however, is not having such a good day. Last night, BuzzFeed’s Ben Smith broke news that Uber Senior Vice President Emil Michael, “suggested that the company should consider hiring a team of opposition researchers to dig up dirt on its critics in the media — and specifically to spread details of the personal life of a female journalist (PandoDaily’s Sarah Lacy), who has criticized the company.”
The tech press is up in arms, #deleteuber is quickly gaining traction on Twitter, and the company in question is currently estimated to be worth $18 billion. There’s a lot on the line, to say the least. But aside from being a great Water Cooler talking point, there are several PR lessons to take away from this situation. Here are three:
Longtime Boston technology writer Kyle Alspach recently moved from BetaBoston to BostInno – where he’s the online tech publication’s first national technology editor. During a recent conversation with InkHouse, Alspach, who was the technology editor at the Boston Business Journal prior to joining BetaBoston, discussed why he made the jump to BostInno, how he shapes national tech coverage and how much he and his team think about clicks and SEO when they’re developing stories. When he’s not getting the scoop on the newest startups in Boston, Alspach can be found raising hot peppers in his garden, playing drums in his band or relaxing with his cats.
Q. Why did you move from BetaBoston to BostInno?
InkHouse is thrilled to welcome Keith Giannini and Dan O’Mahony as our two newest VPs. Both our Boston and San Francisco offices are growing fast – and having Keith and Danny join our team means that we can continue to deliver the kind of service our clients have come to expect from us. While we continue to grow across all our practice areas – from consumer to real estate – our tech practice continues to thrive. So we are psyched to have two more seasoned tech PR pros on board.
Then I thought I’d talk about how grateful I am to have our amazing team, but Meg O’Leary did that too in the upcoming Globe Magazine. As Shirley Leung wrote:
“Valuing employees is the biggest takeaway [from Artie T. Demoulas of Market Basket] for Meg O’Leary, cofounder of InkHouse. When she started the PR firm with Beth Monaghan, O’Leary was just grateful that people were willing to take a chance on them. Seven years and nearly 70 employees later, O’Leary still marvels at the idea.
As a PR person, I’m a huge fan of working with the press. To take a given story, build out all of the assets needed to make it compelling to a journalist, and then see it through to a published piece is one of the most rewarding parts of the job.
That said, it can also be one of the most challenging pieces of PR work. Oftentimes after working days, weeks and sometimes longer to build a concrete story – maybe a news announcement, a case study, data set or trend – there’s a chance that even well-researched media contacts might still turn it down.
“Thanks, but I’ll have to pass.” “This isn’t relevant to what I’m working on right now.” “I’ll keep this in mind.”
InkHouse’s Instagram: Where we post our jealousy-inducing snack-shots.
200 Million. That’s roughly the population of Brazil. That’s also the number of Instagram users in the world, who’ve posted more than 20 billion photos on the mobile platform.
Despite Instagram’s undeniable popularity, brands and businesses are still working out their own Insta-strategies. But a well thought out content program can make integrating Instagram into your social arsenal as easy as adding a Valencia filter. Blogs, Twitter and Facebook posts all perform better when accompanied by images. Get started on Instagram by assessing your content calendar through a visual lens. Ask yourself, how can I add an image to this post that will help sell my point of view?
There are two sides to a brand’s social media strategy. One side is your social media content creation – which most people and brands are aware of. After all, phrases like “Content is king” has been engrained in most marketers’ brains. But that is just the beginning of a complete social media strategy. The other side to your strategy is social media listening.
Here are seven key steps to developing an effective, complete social media strategy with an emphasis on listening.
1) Conduct a content audit. A content audit is an audit of all the content you have on your site. Conducting a content audit helps you organize and categorize all your assets. Categorize your content as: promotional, thought leadership specific, industry news, etc. Take note of all your content. If too much of your content is promotional, you’ll want to adjust your content creation strategy to include more industry news and thought leadership content.
The 2014 AP Stylebook is full of tricks and treats for writers as they peruse the newest edition of the journalistic-writing reference to keep their prose perfect. Packed with updates that have caused uproars from many linguists to some that have reflected the always-adapting English language, navigating the more than 500-page guide doesn’t have to be frightening – here are five of the most important updates: