When he’s not covering the latest developments in digital media, Brian Morrissey, editor in chief of Digiday in New York, also finds time to run ultra marathons – and tweet – a lot. He’s amassed over 25K followers and tweets about everything from the cronut trend in NYC to native advertising.
Morrissey, who was the digital editor at Adweek for six years before he landed at Digiday, was kind enough to agree to a Twitter interview this week – the latest in our series of InkHouse interviews with the media on the micro blogging site.
The interview was fast and informative. Although Morrissey writes frequently about the online publishing world’s laser focus on pageviews, it was heartening that he also thinks that we’re in a “golden age” for journalism and that quality content will prevail in the end over recycled articles and clickbait. Morrissey also explained how social media informs his reporting both in idea development and story promotion.
Mobile news consumption is on the rise. Raj Aggarwal (@AnalyticsRaj), CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up five percent for 2013.
Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, which according to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.
You won’t find me getting sentimental very often, but today is one of those rare days. We say goodbye to InkHouse’s first full-time home, and look ahead to moving into our bigger space on Monday.
We’ve spent countless hours thinking about the details of our new space. But the paint, the light fixtures, the cabinets, beverage refrigerators, and other details that make up our physical space mean so much more in the aggregate. Our space helps to shape our culture.
Last week, Google sparked a loud conversation in the PR community when it issued new guidelines for something called Link Schemes. In the days that followed, some, including Tom Foremski, a former Financial Times journalist who reports on the intersection of technology and media, suggested that Google is forcing a reinvention of PR agencies. I’d suggest that the need for PR agencies to reinvent themselves came about a good number of years ago – it’s why we founded InkHouse. What Google actually did is kill off the SEO press release, which has no place in an authentic PR program.
The new Google guidelines are important though. All links in Web content have the ability to boost search – or at least they did. Google wants spammy links to be tagged “nofollow,” so they don’t boost SEO.
An article headline yesterday stopped me in my tracks: “Did Google Just Kill PR Agencies?” In this piece, veteran reporter Tom Foremski discusses new rules issued by Google about links and keywords in press releases. These new mandates are intended to limit any “manipulation” of search rankings. You can read Google’s full explanation here.
Google is not killing off PR agencies though. PR existed before Google and it will exist long after these rules are in place for one important reason. PR is about telling stories, not manipulating search results. Press releases, too, existed before Google. As Foremski wrote, press releases are tools PR people use to interest reporters in writing about the news and we believe that is how they should be used (see our post with nine tips here).
One of the things we pride ourselves on at InkHouse is an approach to media strategy and content development that puts thought leadership first and emphasizes rooting a client’s point of view in authority. This often entails conducting research to produce unique data that can be used to support a client’s position, either through illustrating an industry need, demonstrating unique client knowledge or otherwise.
It’s an approach that has worked extremely well here, but I have a confession: I still find “data” pretty intimidating. Sure, I can read a chart or look at a percentage point and find some value. But as someone with a purely non-quantitative background, the process and results of quantitative analysis can seem daunting. So, like any good English major, I found a book to help me! Keeping Up with the Quants: Your Guide to Understanding + Using Analytics, by Thomas H. Davenport and Jinho Kim, is a very approachable introduction to quantitative analysis that walks through the process, from identifying the problem through presenting the results.
We loved this infographic that Qmee put together and wanted to share: what happens online every 60 seconds:
The 2013 AP Stylebook has been published, packed with more than 90 new or updated entries as the de facto guide to news writing marks its 60th anniversary.
Before flipping through the nearly 500-page guide, which provides fundamentals for spelling, language, punctuation, usage and journalistic style, here are the most important updates to the revised edition: