InkHouse

BostInno Announces “Coolest Companies” at This Year’s BostonFest

At BostInno’s third annual BostonFest over 2,000 young professionals working in Greater Boston made their way to the Seaport World Trade Center. Several InkHousers made it to the event, where we took in the view, sampled some food truck delicacies, and represented InkHouse (a BostInno’s Coolest Companies nominee) as we met so many other creative, motivated, and hardworking Bostonians. We started off the night by taking in all that BostonFest had to offer…

Posted on: August 8th, 2014 by mkalan | No Comments

Expected Buzzfeed App Indicates Company’s Aim to Move beyond Kittens & Quizzes

Posted on: August 5th, 2014 by Emily Barge | No Comments

I say Buzzfeed, you say…

Amazing photo montages of baby animals?

Lists providing tips for incorporating sriracha sauce into every meal?

How about up-to-the-minute source for hard news?

Buzzfeed originally built its reputation as the go-to site for all things outrageous and adorable. The site’s popularity is undisputed. In 2013, the company reported that the site had received more than 130 million unique visitors during the month of November. Subject matter runs the gamut – as I’m writing this, Helen Mirren, feminist tattoos and drivers’ licenses from New Zealand are all prominently featured on the site’s homepage – and content is updated frequently throughout the day.

Making #Popular Hashtags Work for You

Posted on: August 1st, 2014 by ccorwin | No Comments

Hashtags – they’re not just an amazing reoccurring segment on The Tonight Show Starring Jimmy Fallon (see here and here and, oh wait, here too), or a hilarious way to look back at the Twitterverse (remember #thingslongerthankimkardashiansmarriage?). When properly leveraged, hashtags can help expand your content reach, make Tweets more findable in Twitter searches, and can even become popular enough to become a “Trending Topic.” So, with all this in mind, here are a few ways to strategically use “popular” hashtags to boost your company’s social success:

#TransformationTuesday

  • Highlight case studies or document your progress with a project.
  • Remodeled office space, or moved into a new place completely? Show it off!
  • Point to updates or add-ons to your products.

#WisdomWednesday

Blogging and Brands: Five Takeaways from BlogHer 2014

Posted on: July 31st, 2014 by Samantha McGarry | No Comments

#BlogHer14

SAN JOSE, Calif. — Over the last ten years, blogging and social media have provided women with a platform for communication, self-expression, activism, community and revenue. During this time, blogging platforms evolved, smartphones became ubiquitous, social media became second nature and brands, businesses and even politicians realized the influence of women and blogging.

What Happens After Pressing “Send” on That Pitch

Posted on: July 29th, 2014 by Anne Baker | No Comments

Pitching the media is a key element of a jobs in public relations. Like anyone who takes their job seriously, we’re highly invested in the outcome of every pitch email we send or phone call we make. So what exactly are the emotions we go through? Take a look at our latest on Buzzfeed for the full scoop.

 

Facebook Announces New Bookmarking Feature

Posted on: July 23rd, 2014 by Ashley Genest | No Comments

Ever in a rush, but see something interesting on Facebook that you would like to explore when you have more time? This week, Facebook announced a new bookmarking feature called “Facebook Save” that allows users to flag or “save” items that interest them such as links, news stories, pictures, places, TV shows and music, so you can revisit them later.

The saved items are automatically archived into a list that is organized by category and users can view them at any time on mobile or on the web. To access saved items on mobile all users have to do is click the “More” tab, and on the web click the save feature link on the left side of the page. The lists will also remain completely private unless users choose to share them with their friends. And if you forget about something you saved, every so often Facebook will show you reminders in the News Feed.

Why you should be reading (and writing for) Medium

Posted on: July 23rd, 2014 by Lee Glandorf | No Comments

The history of the internet is as much about the evolution of new platforms for self-expression as it about search or e-commerce. From the earliest WordPress blogs, to Facebook, to Twitter and Tumblr, the internet is constantly changing the way we compose, share and discover new content. Perhaps no site has had more influence on the way we write than Twitter, which taught us that thoughts must be 140 characters or less, turned the @ symbol into a beacon and the hashtag into a trend (and meme.)

Twitter Introduces Organic Tweet Analytics

Posted on: July 17th, 2014 by Danielle Laurion | No Comments

This week, Twitter announced an analytics dashboard specifically for organic tweets.  There is already a dashboard for measuring Promoted Tweets, but now for the first time, advertisers, Twitter card publishers and verified users can see how the tweets they haven’t paid for are doing – in real-time.

Organic Twitter analytics dashboard:

With the new Twitter dashboard you can:

  • See how your tweets are performing in real time.
  • Compare impressions (times a tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and Retweets month over month.
  • Use the tweet details page to see how many Retweets, replies, favorites, follows, link clicks and embedded media clicks each Tweet received.
  • Export your tweet performance metrics into a CSV file, which now includes both organic and promoted data.


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