I was recently at an event where a company was asked what makes them special. They talked about how they have a slide – like what you might find in a playground – connecting two floors of their office.
Sounds like fun, except not if you’re in a skirt and heels.
But the comment got me thinking about what truly makes a difference in the workplace for employees.
While there’s nothing wrong with slides, ping pong tables, or even scooters (which we enjoy here at InkHouse)… there are other more important reasons why one chooses to work someplace and more importantly, why they choose to stay:
If you’re reading this blog, you probably don’t need a lesson in the power of social media to bring your message to the masses. However, with a relentless timeline of real-time tweets and Facebook posts, it can be challenging to extract stories and themes.
This is where Storify comes in handy. In case you’re not familiar with it, Storify is a Web platform that allows you to curate and publish social information from around the Web into one central location. Its beauty is it allows you to aggregate a collection of social elements from many voices and then publish them as a singular story. If you’re in need of an example of this platform (and a laugh), enjoy the best case of viral marketing I’ve seen in a while: The Storify of a guy live tweeting a couple’s breakup on the roof of his apartment building. We’ve used Storify several times here on the InkHouse blog and reporters often use it as reporting tool, assembling differing points of view on a topic, like this one by Matthew Ingram – or for gathering a selection of social posts from a news event, like this one from Andy Carvin.
This morning we were proud to attend the Boston Chamber of Commerce Breakfast where InkHouse was named one of the top 10 small businesses in Massachusetts.
It’s a rare honor to be recognized alongside a true sampling of the Boston economy with the likes of b.good (the winners – their speech started with a hilarious story about how their food was terrible 10 years ago when they got started, but I think it’s pretty awesome now), Island Creek Oysters, Boston Organics, Nic+Zoe, Feldman Land Surveyors, Cambridge Sound Management, Golden Cannoli Shells Company (we can’t compete with sugar!), PaintNite3 and one of our long-time clients, Localytics (congratulations Raj!).
Today in the Holmes Report, I wrote a guest post on how large companies and the media often have a lion and hyena relationship—natural born enemies who fight over the spoils of newsworthy information. It’s a relationship that grows increasingly cynical as companies get bigger and bigger, when it could and should be much more symbiotic.
One very powerful thing that has actually made this adversarial relationship even worse is the advent of content marketing. We see more and more companies who have never been comfortable with traditional public relations embrace content marketing like a lifeline, thinking that controlled storytelling through contributed posts and the corporate blog is an end run around the perceived risks of media, analyst and influencer relations.
It’s not often that the words “government” and “innovation” are uttered in the same breath, though they shared center stage at Thursday’s “Women Rule: Cracking the Code” event here in San Francisco. The morning conference, which was sponsored by POLITICO, focused on the lack of women in the tech industry, as well as the relationship between Silicon Valley and Washington, which can be described as complex and unique at best.
“Simple, beautiful & ad-free”, the tagline for new social networking site Ello, has caught the attention of thousands, no wait tens of thousands – well, it’s growing at a rate of 34,000 per hour so at this point we can’t really keep track. Far from being a success yet, Ello at least appears to be doing something right. A visual-based independent network (still in beta), the team has taken an aggressive ad-free, anti-Facebook stance and aims to address concerns of the community while fulfilling their high-demand checklist of new features over the coming months. And of course, try to prevent their servers from crashing due to the onslaught of website traffic.
Everyone has that person in their social media feed, the one who is constantly posting about how much he/she hates her boss or how awful the company in general is. As a PR professional, I cringe every time I see this because I know that brands can and do “listen” to these conversations on social media and these posts should be against their company social media policies (if they have one). In fact, a recent study by FindLaw.com found that 29 percent of adults ranging from 18-34 are fearful that something that they post on social media could compromise their current or future job prospects.
Your client wants an in-person meeting in NYC next month with a business reporter covering their industry and pressure is on to book it. There is no breaking news or hard news associated with the meeting. There are some pretty good reasons we don’t do as many in-person meetings these days: reporters are just too busy and charged with writing too many stories a day to take 45 minutes to an hour out of their day and meet when they could do a phone interview and be done with the interview in 20 minutes.
Although not as common and easy to book these days, there is still a real value in establishing a relationship with a reporter and making a connection in person. I recently sat down with ABC News business reporter Richard Davies and got his take on why coffee meetings still matter and how to make these meetings more effective.