Pitching the media is a key element of a jobs in public relations. Like anyone who takes their job seriously, we’re highly invested in the outcome of every pitch email we send or phone call we make. So what exactly are the emotions we go through? Take a look at our latest on Buzzfeed for the full scoop.
Ever in a rush, but see something interesting on Facebook that you would like to explore when you have more time? This week, Facebook announced a new bookmarking feature called “Facebook Save” that allows users to flag or “save” items that interest them such as links, news stories, pictures, places, TV shows and music, so you can revisit them later.
The saved items are automatically archived into a list that is organized by category and users can view them at any time on mobile or on the web. To access saved items on mobile all users have to do is click the “More” tab, and on the web click the save feature link on the left side of the page. The lists will also remain completely private unless users choose to share them with their friends. And if you forget about something you saved, every so often Facebook will show you reminders in the News Feed.
The history of the internet is as much about the evolution of new platforms for self-expression as it about search or e-commerce. From the earliest WordPress blogs, to Facebook, to Twitter and Tumblr, the internet is constantly changing the way we compose, share and discover new content. Perhaps no site has had more influence on the way we write than Twitter, which taught us that thoughts must be 140 characters or less, turned the @ symbol into a beacon and the hashtag into a trend (and meme.)
This week, Twitter announced an analytics dashboard specifically for organic tweets. There is already a dashboard for measuring Promoted Tweets, but now for the first time, advertisers, Twitter card publishers and verified users can see how the tweets they haven’t paid for are doing – in real-time.
Organic Twitter analytics dashboard:
With the new Twitter dashboard you can:
They say all media coverage is good coverage. Well that’s a whole other topic for another post. But, just as energy begets energy, the same is often true of media coverage. And there are actually some nifty ways to ensure that it happens, giving extra oomph to your efforts. Think about these when planning out your media strategy:
• Target publications whose content is widely syndicated. Think Reuters or Associated Press whose stories reach far and wide, spanning other national publications like the New York Times, Huffington Post, major tech sites like Yahoo! News and innumerable regional publications.
• Focus on publications whose stories are often picked up and covered by other titles in their field. I think of these as “seed” targets. This happens a lot especially in the tech media and blogs where a solid story in, say, TechCrunch or 9to5Mac can find itself re-written, referred to and sourced in many other publications.
Music is the universal language, as the saying goes. Dig a little deeper, however – at say, this week’s iTunes charts – and you’ll find some valuable pearls of PR wisdom hidden in plain sight (or sound?).
1. Strike a chord with your intended audience.
Veterans of my musical PR takeaways post from last summer, country duo Florida Georgia Line has proven to be more than a one-hit wonder, blending country twang with melodies that stay with the listener for the whole day through. Currently No. 1 on the iTunes chart is the band’s hit song “Dirt,” which employs dirt as a lens through which to reconsider birth, death, romance and the American Dream in a way that is equal parts relatable and motivational.
In our world, content is king. It’s our currency, our bread and butter. That’s why we’re constantly talking about the importance of good content. Perhaps a consequence of extreme availability and numerous channels for sharing, there is so much content out there that it isn’t always quality. In any case, individuals and businesses have endless means of sharing their point of view – tweets and other social posts, blogs, press releases, bylined articles and visual/video assets. It’s inevitable that some content will sneak into your Twitter feed or email and it’ll be a waste of your time to read, view or watch.
Survey says: Yes! Earlier this year InkHouse teamed up with GMI Lightspeed to survey of 1,000 Americans ages 18+. We discovered that only 10% of Americans pay for an online subscription.
In fact, Americans still value print subscriptions. Just over half (56%) pay for one. Of those, local newspapers are most popular (68%), with special interest magazines (e.g. cooking, pets, etc.) coming in second (41%), and an almost three-way tie for third between national newspapers, news magazines and women’s/men’s magazines).
We are not willing to transfer that affinity for news to online and mobile just yet. Eighty-six percent of respondents believe that mobile and online news should be free, and only 10% pay for an online subscription. Men are more willing to pay than women: 15% versus 5%. Directionally, this trend seems to have staying power. Of the younger demographics, 90% of those 18 to 24 and 94% of those 25 to 34, expect news to be free.