Last week Apple introduced its highly anticipated Apple Watch and launched us into the era of wearable technology. As a new medium for instant connection to the world around us, wearable technology complicates an already multifaceted media environment, and Apple’s association of “glance” with the watch is making waves before it’s even in stores.
The popular phrase “at first glance” comes to mind when thinking about Apple’s use of the term. Our first glance is the most important. We form quick judgments and make initial decisions within seconds of viewing something.
Consider the popular mobile dating app Tinder, which is now valued higher than $750 million. You open your account and a profile image of a possible love connection appears on your phone. You swipe right to like or left to pass, and make a critical (or not so critical) relationship decision in a matter of seconds.
Anyone following the live stream of Apple’s iPhone 6 release yesterday – or really, anyone who glanced at Twitter yesterday afternoon – knows that the company notorious for flawless presentation and seamless innovation experienced what many members of the media are calling a “disaster,” a “travesty,” and even an “embarrassment.”
After spending days counting down to a live feed that would share Apple’s new products with millions around the world, viewers tuned in to Apple’s website to find a TV test pattern and a woman’s booming voice translating the Apple executives speeches in Chinese, louder than the actual executives themselves.
At a time when companies like Samsung, Google and Amazon have risen up to compete with the consumer technology giant, yesterday’s video presentation was more important than ever for Apple to reach, in real time, an audience beyond those seated at the Flint Center for the Performing Arts.
Jargon often gets a bad rap. Trade lingo, buzzwords and acronyms can sometimes get on everyone’s nerves and many argue they are just empty phrases that obscure meaning. That may be true in some situations, but there are also plenty of times when jargon is an easy way to explain an idea to people in the know.
This fact has been recognized in NPR’s new series, “Trade Lingo,” which is describes as “an adventure into the cryptic world of language.” Trade Lingo has demystified all kinds of arcane and non-obvious terms. It’s great to see jargon getting its due. In many cases, this language can be colorful and fun, harkening back to past practices.
We made a bold move at InkHouse. We’re cutting back on email. Yes, that’s right. We’re encouraging our employees not to respond to email messages outside the hours of 7 am and 7 pm (thanks to the smart folks at Edelman for the idea!). We think it will increase our productivity, our creativity and our overall happiness. (Don’t worry clients and press. There are exceptions, and you can still call or text us after hours in case of emergencies!)
I blame email for a lot. Kelly McFalls, one of my colleagues at InkHouse, calls it the “nasty nibbler,” eating away at our days piece by small piece. I, for one, have never had a good idea while staring at my email. I’ve also never felt good about an interaction with a person who’s checking email as he or she sits across from me at dinner (although 38% of us do it), or across my desk at work for that matter.
We often say that everyone at InkHouse is a social native. Yes, we have fun at cocktail parties, but that’s not what that means. It means that we all live and breathe social media and content; we don’t have a special department or title for anyone involving social because it is just part of everything everyone at InkHouse does. It’s part of how we think, not just at work, but often in our lives outside of work.
Case in point: It’s not uncommon during an agency brainstorming session for someone to speak about something interesting that they have learned in the test kitchen of their own personal blog, and is applying it to client work.
Here are a few examples:
Ah, August—the month where people try to grasp onto that fleeting summer feeling with their last chance at vacation time. But with everyone from Obama to your coworker grabbing their beach towels and high-tailing it out of the office, it can put the brakes on any business momentum. And with a ghost town of an office and newsroom, there are a few adjustments you should make to your marketing and communications strategy.
Here are a few August PR takeaways to make the most out of a typically sluggish time of year:
InkHouse’s approach to thought leadership involves defining a client’s point-of-view that supports its corporate position and validating that POV through industry analysis, data, or customer endorsement.
So imagine our delight when we saw new survey data that validates our approach to media relations. Since our inception in the late 2000s our media relations work has been validated by consistent and on-message client coverage, but it’s also nice to have new data to back up our POV.
This week on MarketingLand.com, Fractl marketing vice president Kelsey Libert published some pretty substantial research data on how content publishers (mostly writers at well-known publications) like to be pitched story ideas. It wasn’t surprising that InkHouse media relations practices were well-represented throughout the data, but it was, well, validating.
Much has been said this week about Twitter’s most recent changes to its timeline, and like in many instances when social media companies make changes to their products, users aren’t thrilled. If you haven’t heard, Twitter is now adding tweets to timelines from accounts users haven’t chosen to follow.
Here’s what Twitter had to say about it in its support document on its website:
When we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.