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Hashtags – they’re not just an amazing reoccurring segment on The Tonight Show Starring Jimmy Fallon (see here and here and, oh wait, here too), or a hilarious way to look back at the Twitterverse (remember #thingslongerthankimkardashiansmarriage?). When properly leveraged, hashtags can help expand your content reach, make Tweets more findable in Twitter searches, and can even become popular enough to become a “Trending Topic.” So, with all this in mind, here are a few ways to strategically use “popular” hashtags to boost your company’s social success:
- Highlight case studies or document your progress with a project.
- Remodeled office space, or moved into a new place completely? Show it off!
- Point to updates or add-ons to your products.
SAN JOSE, Calif. — Over the last ten years, blogging and social media have provided women with a platform for communication, self-expression, activism, community and revenue. During this time, blogging platforms evolved, smartphones became ubiquitous, social media became second nature and brands, businesses and even politicians realized the influence of women and blogging.
Pitching the media is a key element of a jobs in public relations. Like anyone who takes their job seriously, we’re highly invested in the outcome of every pitch email we send or phone call we make. So what exactly are the emotions we go through? Take a look at our latest on Buzzfeed for the full scoop.
Ever in a rush, but see something interesting on Facebook that you would like to explore when you have more time? This week, Facebook announced a new bookmarking feature called “Facebook Save” that allows users to flag or “save” items that interest them such as links, news stories, pictures, places, TV shows and music, so you can revisit them later.
The saved items are automatically archived into a list that is organized by category and users can view them at any time on mobile or on the web. To access saved items on mobile all users have to do is click the “More” tab, and on the web click the save feature link on the left side of the page. The lists will also remain completely private unless users choose to share them with their friends. And if you forget about something you saved, every so often Facebook will show you reminders in the News Feed.
It will happen to all of us at one stage or another; a news flash appears in your Google Alerts, a tweet shows up on your Twitter feed, the phone rings in the middle of the night and just like that – you are suddenly operating in full-on crisis mode. All other priorities are on hold and you are 100 percent focused on the pressing situation at hand.
Whether you have a delayed product launch, a major mishap in social media, or you just found out your CEO is involved in scandal; a crisis of any kind can make a communication pro’s heart pound out of his or her chest in anticipation of the impending chain reaction.
Coach John Wooden is best known for his unprecedented run of excellence as the head basketball coach at UCLA. Under his guidance, UCLA won an astonishing 10 national championships in a 12 year period, including seven in a row. However, to label him simply as a basketball coach would be to greatly underestimate an educator who transcended sports and impacted the lives of so many during his nearly 100 years on this planet.
Coach Wooden didn’t simply teach a game to a bunch of college kids, he taught life lessons. Many of his words of guidance and encouragement are used today at our leading corporations and business schools to inspire the leaders of tomorrow. In reading through some of his more famous quotes I was astonished at how many of them were applicable to our own industry.
Public relations is often viewed as a “brand building” exercise – one that can’t necessarily be measured clearly in numbers. To some extent, that’s true. It’s not always easy to quantify the effect an article, analyst report or tweet will have on your business as there isn’t always a clear link between coverage and sales. However, with clients and boardrooms more reliant than ever on key metrics to justify expenditures and measure success, labeling wins as “brand building” simply doesn’t cut it anymore.
Fortunately today, there are tools that can help us track the performance of campaigns and content. Everything from Google Analytics to Twitter’s built-in metrics can now help you not only measure the success of a PR campaign but also provide clues for how and where to improve. By carefully tracking specific metrics, you can see what keywords and traffic sources are most effective for your brand and goals and adjust future plans accordingly.