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Charlene Li’s Blueprint for Becoming a Truly Social Business

Posted on: February 18th, 2014 by lglandorf | No Comments

photo credit: Robert101 via photopin cc

What makes a business truly social? A lively twitter presence? Thousands of likes on Facebook? Pinterest? According to Charlene Li, best-selling author and founder of the Altimeter Group and Erika Brookes, Oracle’s VP of Product Strategy, a truly social business is one that has fully converged social into their company strategy and culture. It’s a company that eats, sleeps, and breaths social, where all its employees are mobilized and empowered as social marketers in their own right.

How to optimize your LinkedIn profile for maximum exposure

Posted on: January 29th, 2014 by Danielle Laurion | No Comments

Are you on LinkedIn? With more than 259 million LinkedIn users in 200 countries, the answer to that question is most likely, yes. But, the really significant question:  is your profile optimized? Having an optimized LinkedIn profile is important for many reasons including job searching, networking and highlighting your professional expertise. However, have you ever thought about the power of LinkedIn for lead generation? Below are some helpful tips to optimize your profile in order to generate leads for your business. These five tips will make it easier for people to find you via LinkedIn and Google searches, and will also increase your professional credibility when connecting with others.

Richard Sherman and the Importance of Sound Bites Done Right

Posted on: January 27th, 2014 by Mike Parker | No Comments

“I’m the best corner in the game. When you try me with a sorry receiver like Crabtree, that’s the result you’re gonna get. Don’t you ever talk about me. Don’t you open your mouth about the best, or I’m gonna shut it for you real quick.” Richard Sherman, Seattle Seahawks

Now there’s the type of sound bite that is going to receive a lot of media attention. In the case of Seattle Seahawks cornerback Richard Sherman, maybe a little too much attention for the liking of his coach, organization, teammates, fans and even NFL commissioner Roger Goodell.

Words To Retire in 2014: Why Twerk Must Go But Selfie Can Stay

Posted on: December 20th, 2013 by Samantha McGarry | No Comments

When the Oxford Dictionary pronounced “selfie” the 2013 Word of the Year, I was shocked at first. “It’s such an ugly non-word,” I thought. But then it dawned on me: it completely made sense. This word reflected a cultural shift: the ubiquity of smartphones, and society’s acceptance of our obsession with photographing ourselves and sharing them pretty much everywhere.

This year, as in the past two years, I invited colleagues, friends and Twitter followers to suggest words that deserve to be retired because they are silly, overused, meaningless or just plain annoying. Several people this year proposed selfie. But I disagree: compared to the others on this year’s list, I think selfie deserves to stay. It’s relevant, concise and means-what-it-says.

Peter Kafka of AllThingsD on Tech, Journalism and Sorting through the Noise

Posted on: December 10th, 2013 by Lisa van der Pool | No Comments

Peter Kafka, senior editor at AllThingsD, has been covering the technology beat since 1997. The NYC-based reporter (whose first job out of college was at the Minnesota Real Estate Journal) has experienced first-hand how online journalism and social media has brought about the 24/7 news cycle – dramatically reshaping journalism in the process. He was kind enough to chat with me about covering technology in 2013.

Q. How has tech journalism changed since you started on the beat in 1997?

A. The tight answer is that the pace is much faster…[Back then] people were covering the news in print magazines. That’s the really obvious change. Now it’s all online, on your phone – the news cycle is nearly 24/7.

Things That Go Bump In The Night

Posted on: October 25th, 2013 by Jackie D'Andrea | No Comments

October is the time when imaginations run wild about things going bump in the night. But, run of the mill ghosts and goblins don’t keep PR people awake at night. No, we’re kept awake but much more frightening things, like:

 

  • Early morning wire announcements. These usually mean you’re checking the clock every 15 minutes because you’re worried that your alarm won’t wake you up in time to confirm your client’s international press release crossed the wire on time. Months of planning all come down to the press of a button, and we’re not going to rest easy until we see for ourselves everything was executed perfectly.

Five Questions to Ask Before Making an Announcement on a Breaking News Day

Posted on: September 10th, 2013 by Jill Queenan | No Comments

How to avoid that “OMG – I didn’t know the iPhone 5S was coming out today!” panic moment

To quote USA Today’s Jon Swartz, we’ve got an “epic week in store,” as Apple gears up to reveal its new iPhone at 1:00 p.m. ET. For many technology reporters today – and even in the coming few days – it’s going to be all Apple, all the time. And getting in front of them with your company’s news and perspectives will be really, really tough. That is, unless you’re Apple.

But does it matter for other businesses with news to release?  Here are five questions to ask yourself to help make the call:

No, Google Didn’t Just Kill PR Agencies. It Killed off SEO Press Releases.

Posted on: August 9th, 2013 by Samantha McGarry | No Comments

 

An article headline yesterday stopped me in my tracks: “Did Google Just Kill PR Agencies?” In this piece, veteran reporter Tom Foremski discusses new rules issued by Google about links and keywords in press releases. These new mandates are intended to limit any “manipulation” of search rankings. You can read Google’s full explanation here.

Google is not killing off PR agencies though. PR existed before Google and it will exist long after these rules are in place for one important reason. PR is about telling stories, not manipulating search results. Press releases, too, existed before Google. As Foremski wrote, press releases are tools PR people use to interest reporters in writing about the news and we believe that is how they should be used (see our post with nine tips here).


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