Archive for the ‘Uncategorized’ Category
I was recently at an event where a company was asked what makes them special. They talked about how they have a slide – like what you might find in a playground – connecting two floors of their office.
Sounds like fun, except not if you’re in a skirt and heels.
But the comment got me thinking about what truly makes a difference in the workplace for employees.
While there’s nothing wrong with slides, ping pong tables, or even scooters (which we enjoy here at InkHouse)… there are other more important reasons why one chooses to work someplace and more importantly, why they choose to stay:
If you’re reading this blog, you probably don’t need a lesson in the power of social media to bring your message to the masses. However, with a relentless timeline of real-time tweets and Facebook posts, it can be challenging to extract stories and themes.
This is where Storify comes in handy. In case you’re not familiar with it, Storify is a Web platform that allows you to curate and publish social information from around the Web into one central location. Its beauty is it allows you to aggregate a collection of social elements from many voices and then publish them as a singular story. If you’re in need of an example of this platform (and a laugh), enjoy the best case of viral marketing I’ve seen in a while: The Storify of a guy live tweeting a couple’s breakup on the roof of his apartment building. We’ve used Storify several times here on the InkHouse blog and reporters often use it as reporting tool, assembling differing points of view on a topic, like this one by Matthew Ingram – or for gathering a selection of social posts from a news event, like this one from Andy Carvin.
Today in the Holmes Report, I wrote a guest post on how large companies and the media often have a lion and hyena relationship—natural born enemies who fight over the spoils of newsworthy information. It’s a relationship that grows increasingly cynical as companies get bigger and bigger, when it could and should be much more symbiotic.
One very powerful thing that has actually made this adversarial relationship even worse is the advent of content marketing. We see more and more companies who have never been comfortable with traditional public relations embrace content marketing like a lifeline, thinking that controlled storytelling through contributed posts and the corporate blog is an end run around the perceived risks of media, analyst and influencer relations.
Everyone has that person in their social media feed, the one who is constantly posting about how much he/she hates her boss or how awful the company in general is. As a PR professional, I cringe every time I see this because I know that brands can and do “listen” to these conversations on social media and these posts should be against their company social media policies (if they have one). In fact, a recent study by FindLaw.com found that 29 percent of adults ranging from 18-34 are fearful that something that they post on social media could compromise their current or future job prospects.
Anyone following the live stream of Apple’s iPhone 6 release yesterday – or really, anyone who glanced at Twitter yesterday afternoon – knows that the company notorious for flawless presentation and seamless innovation experienced what many members of the media are calling a “disaster,” a “travesty,” and even an “embarrassment.”
After spending days counting down to a live feed that would share Apple’s new products with millions around the world, viewers tuned in to Apple’s website to find a TV test pattern and a woman’s booming voice translating the Apple executives speeches in Chinese, louder than the actual executives themselves.
At a time when companies like Samsung, Google and Amazon have risen up to compete with the consumer technology giant, yesterday’s video presentation was more important than ever for Apple to reach, in real time, an audience beyond those seated at the Flint Center for the Performing Arts.
Much has been said this week about Twitter’s most recent changes to its timeline, and like in many instances when social media companies make changes to their products, users aren’t thrilled. If you haven’t heard, Twitter is now adding tweets to timelines from accounts users haven’t chosen to follow.
Here’s what Twitter had to say about it in its support document on its website:
When we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.
When I got into technology public relations back in 1998, we were approaching the peak of the Internet bubble. Just as technology was disrupting the business models of pretty much every company on the planet, PR was going through its own innovation cycle. We were shifting from faxing pitch letters and mailing press kits, to email and online press rooms. And while 2001 saw the Internet bubble pop in a big way, the societal, business and economic changes ushered in by the Internet boom were pervasive and lasting.