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Everyone has that person in their social media feed, the one who is constantly posting about how much he/she hates her boss or how awful the company in general is. As a PR professional, I cringe every time I see this because I know that brands can and do “listen” to these conversations on social media and these posts should be against their company social media policies (if they have one). In fact, a recent study by FindLaw.com found that 29 percent of adults ranging from 18-34 are fearful that something that they post on social media could compromise their current or future job prospects.
Anyone following the live stream of Apple’s iPhone 6 release yesterday – or really, anyone who glanced at Twitter yesterday afternoon – knows that the company notorious for flawless presentation and seamless innovation experienced what many members of the media are calling a “disaster,” a “travesty,” and even an “embarrassment.”
After spending days counting down to a live feed that would share Apple’s new products with millions around the world, viewers tuned in to Apple’s website to find a TV test pattern and a woman’s booming voice translating the Apple executives speeches in Chinese, louder than the actual executives themselves.
At a time when companies like Samsung, Google and Amazon have risen up to compete with the consumer technology giant, yesterday’s video presentation was more important than ever for Apple to reach, in real time, an audience beyond those seated at the Flint Center for the Performing Arts.
Much has been said this week about Twitter’s most recent changes to its timeline, and like in many instances when social media companies make changes to their products, users aren’t thrilled. If you haven’t heard, Twitter is now adding tweets to timelines from accounts users haven’t chosen to follow.
Here’s what Twitter had to say about it in its support document on its website:
When we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.
When I got into technology public relations back in 1998, we were approaching the peak of the Internet bubble. Just as technology was disrupting the business models of pretty much every company on the planet, PR was going through its own innovation cycle. We were shifting from faxing pitch letters and mailing press kits, to email and online press rooms. And while 2001 saw the Internet bubble pop in a big way, the societal, business and economic changes ushered in by the Internet boom were pervasive and lasting.
Hashtags – they’re not just an amazing reoccurring segment on The Tonight Show Starring Jimmy Fallon (see here and here and, oh wait, here too), or a hilarious way to look back at the Twitterverse (remember #thingslongerthankimkardashiansmarriage?). When properly leveraged, hashtags can help expand your content reach, make Tweets more findable in Twitter searches, and can even become popular enough to become a “Trending Topic.” So, with all this in mind, here are a few ways to strategically use “popular” hashtags to boost your company’s social success:
- Highlight case studies or document your progress with a project.
- Remodeled office space, or moved into a new place completely? Show it off!
- Point to updates or add-ons to your products.
SAN JOSE, Calif. — Over the last ten years, blogging and social media have provided women with a platform for communication, self-expression, activism, community and revenue. During this time, blogging platforms evolved, smartphones became ubiquitous, social media became second nature and brands, businesses and even politicians realized the influence of women and blogging.
Pitching the media is a key element of a jobs in public relations. Like anyone who takes their job seriously, we’re highly invested in the outcome of every pitch email we send or phone call we make. So what exactly are the emotions we go through? Take a look at our latest on Buzzfeed for the full scoop.