Archive for the ‘Uncategorized’ Category
Not all of us can make it to South by Southwest (SXSW), one of the hippest conferences of the year and a top convergence for original music and independent films, as well as a premier destination for innovation and emerging technologies.
For those of us who want to follow along virtually, we put together the following guide. First, Screen Geek has compiled a list of must-follow folks on Twitter, and a great SXSW Vine list and Spotify Playlist. If you can’t join them, you can certainly listen to mood music while scanning through the photos and videos. Check out Mashable’s “8 Vines to Follow During SXSW” for a sampling. SXSW’s Pinterest page is also full of fun visuals.
In PR, case studies are like gold. People love reading about companies or people that did something cool or interesting that they can borrow and do for themselves.
This is the story of an unexpected case study: a 140-year-old museum focused on fishing and art in a coastal Massachusetts town. It’s not a huge, well-funded museum like the Met in New York or the MFA in Boston. It’s the Cape Ann Museum in Gloucester, Mass.
Founded in 1873 as the Cape Ann Scientific and Literary Association (catchy name, right?), the Cape Ann Museum has lots of works about the history of Gloucester, the nation’s oldest fishing port, but also an art collection by the surprisingly large number of artists who’ve lived on or been inspired by Cape Ann.
One of my colleagues likes to say that the euphoria one experiences during a highly successful PR launch, is like being a kid on Christmas morning. There are very few things that make us jump up and down with the same enthusiasm as, say, a child who gets a puppy from Santa. But for public relations professionals, a top-tier media hit that delights a client is one of those things. Launching a successful social media campaign is one of those things. Landing a speaking engagement at a key conference is one of those things. Yet as any elf knows, a whole lot of effort goes in to making the holidays bright. Our office equivalent is the strategic planning that goes in to creating success in the year ahead.
I love words. I’ve always been strangely attracted to them. I studied literature and foreign languages, semantics and etymology, drama and media, fascinated by the roots, meanings, power and influence of the spoken and written word. Fast-forward a couple of decades and words are at the very core of my profession in PR. Just as it is for fellow PR and marketing executives, bloggers and journalists, words are the currency of our careers.
One of my pet peeves is laziness in writing: when people select an easy word instead of searching for a more potent, concise or elegant choice. At the same time, I’m also a fan of plain language, saying something as it really is rather than forcing words into impersonal or clumsy corporate speak. After all, we’re just humans talking to humans, right? On that point, can we all promise to try a little harder next year—please?
Thanksgiving is my favorite holiday – no hustle and bustle, no fretting over gifts – just the reminder to be thankful for the things we wish we remembered to treasure more often. This year, we had Hurricane Sandy to remind us of the power of even the smallest act of kindness or generosity (take a peek at the tweets from Newark’s mayor @CoryBooker if you’re looking for some inspiration).
Reflecting on 2012, InkHouse’s success continues to exceed my expectations in humbling ways. This year, we were named Small Agency of the Year by Bulldog Reporter and PR News, and again made the Inc. and Boston Business Journal lists of the fastest growing private companies. InkHouse was also included as one of the Top Women Led Businesses in Massachusetts on what turned out to be the 140th anniversary of Susan B. Anthony’s arrest for voting. It put our achievements in perspective as I took my daughter to the polls the following day and explained what it means to vote.
When Beyoncé posed the question, “Who run the world?” Her answer was, “Girls.” I would argue the answer might actually be “Beyonce,” but that’s beside the point. Yet regardless of who is running the world, or what is going on, the best place to find out about it remains everyone’s favorite micro-blogging site, Twitter.
Twitter broke out as the timeliest of newsfeeds when Pilot Chelsea “Sully” Sullenberger landed US Airways flight 1549 on the Hudson River and Twitter user Janis Krums tweeted the first photo published of the plane on the river.
It was this “Miracle on the Hudson” that made Twitter the place to find out about news first. First being the key word. But today, particularly after this week’s tragedy of Hurricane Sandy, Twitter has become not only the place to find out about news first, but the place to follow a story unfolding, period.
When Oprah decided to leave daytime television and start her OWN network, she was taking a big risk. Oprah fans – and there were a lot of them – had become used to watching her at a certain time each day, on a certain station, and to see certain guests and topics (who doesn’t remember her infamous interview with Tom Cruise?). Oprah became a habit. And habits – like cultural norms – can be hard to change.
Let’s look at a few examples. The television was first invented in 1926; 22 years later in 1948, there were only about 35,000 television sets in the U.S., compared to 40 million radios. Today, there are roughly 285 million. The smartphone era began in 2002, but four and a half years later in 2006, only 715,000 smart phones were sold. Earlier this year, it was reported that smartphone ownership had reached 110 million users in the U.S. While these technologies eventually became mainstream, it didn’t happen overnight.
When Mitt Romney announced his pick for Vice President – on a Saturday morning in the middle of the Olympics – it seemed like curious timing. Who would try to compete with the ratings juggernaut that is the Summer Olympics? However, not long after the announcement was made, promotions started running for the first interview with the newly minted Romney/Ryan ticket in an exclusive with 60 Minutes.
The Romney Campaign clearly wanted to set the agenda for the Sunday op-ed pages and the Sunday morning talk shows. Even though “Meet the Press” was pre-empted by the Olympics, Eric Fehrnstrom, Romeny’s right hand man, was front and center on “Face the Nation” and Governor Tim Pawlenty defended the ticket on “This Week,” with George Stephanopoulos. The week that followed became all about the Republican challengers and a little about P90X.