Archive for the ‘Top Ten List’ Category
Marketing Real Estate to Millennials: 10 Things to Know
The numbers are astounding: Approximately 4,400 apartment and condominium units are under construction in Boston, Cambridge, and Somerville, according to my friend Paul McMorrow, who did the math. But that number is only half of what is in the pipeline in the same geography. From Jackson Square, to Downtown Crossing, the Seaport to Northpoint and Assembly Square, that’s a lot of housing – and it’s a lot to hit the market within a relatively short time period, making the competition for consumer mind-share fierce among developers.
But first, who’s going to live there? Since all of these units are urban, and quite a few will be super-small “micro units,” it’s clear that developers are targeting Millennials, also known as Echo Boomers. There are about 80 million of this cohort in the U.S. Born between 1980 and 1995, they’re the largest population group since the Baby Boomers.
Top Ten Most Awesome Hashtags of 2011
Barnabus “Barney” Stinson, formerly known as Doogie Howser, and legally known as Neil Patrick Harris, is one of prime time TV’s most beloved characters. From his daddy issues to his serial womanizing, he’s the glue that holds together the friendships, and the successful ratings, on CBS’s “How I Met Your Mother.”
One of Barney’s strongest skills, other than “suiting up,” is his uncanny ability to effortlessly insert “hashtag” into any conversation, even when discussing ducky ties. (#yourtiestillsucks)
While there isn’t a hashtagger out there quite as awesome as Barney Stinson (@Broslife – #stinsonROCKS), in 2011 there were some hashtags that were so clever and funny they probably would’ve made him proud. True story.
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