Archive for the ‘News Round-up’ Category
PR and Social InkLings for the Week of October 22
Chirpify Provides Instant Buying on Instagram
Imagine a social world where purchasing an item was as simple as tweeting “buy.” Well, my fellow online shopping addicts, that dream is becoming a reality. With payment system Chirpify, businesses and consumers can buy, sell, donate, or exchange funds without ever leaving Twitter or Instagram by turning tweets and comments into immediate transactions. Read more about this innovative, and dangerous, social commerce company here.
Infographic: What Social Media Says About the 2012 Election
Even though the presidential debates are over, the conversations continue – and many of those conversations are obviously happening on social. This week, real-time engagement tool developer Livefyre collected comments from thousands of online outlets and broke down the most important issues based on voter feedback. Check out the results in this infographic.
PR and Social InkLings for the Week of August 6
Social Media’s Olympics Smarts: Infographic
Has everyone been into the Olympics? Or, rather, is everyone pretending to be excited because social media has been spoiling all the results? It’s no surprise that social media has been bombarding us with conversations about the Games, since according to a recent study, social media users are extremely knowledgeable (and opinionated) when it comes to this year’s competition. Whether it’s discussing how Usain Bolt is a shoe-in for the gold (#Usain) or, my personal favorite, a whole blog dedicated to the awesome McKayla Maroney and her no nonsense, silvered expression, social networkers love all things Olympics. Check out the stats in this infographic and read more on how hastags and “likes” have shaped the 2012 Olympics.
PR and Social InkLings for the Week of June 24
We’ll celebrate America’s birthday next week, but this week was Google+’s time to shine, as it celebrated its first birthday. Hard to believe for some users that have been active on the social networking site since its launch…and easy to forget for the many that wrote it off as just a phase after only a few months. Regardless of how you feel about Google+, for its birthday, let’s toast to its benefits—increased search rankings, clear privacy settings, segmented audiences and video capabilities—and check out these Google+ power users for a little inspiration.
Sheryl Sandberg Joins Facebook Board of Directors
PR and Social InkLings for the Week of May 14
The much anticipated day has finally arrived: the Wall Street bell rang today, kicking off the social network’s entry into the Nasdaq Stock Market. In honor of the IPO, Facebook channeled its hacker roots with a pre-IPO hackathon at its Menlo Park headquarters. What exactly took place at this all-night gathering? Sleepy techies writing code, brainstorming new product ideas and lots of hoodie wearing. Read more and check out photos here. And now that the company has gone public ($38 per share), what exactly does this mean for brands? Perhaps more ad revenue and fewer changes.
With all of this recent attention, Facebook CEO and Co-founder Mark Zuckerberg seems to be feeling the need to confess to a few things. Among these admittances? The Instagram acquisition might be delayed and he may have gleaned some Facebook inspiration from a popular social networking site at the time, Friendster.
PR and Social InkLings for the Week of April 2
On Wednesday, Google researchers launched a Google+ page for Project Glass, its augmented reality glasses project. The page shared a YouTube video teaser showing just what these sci-fi glasses are capable of: interacting with what you’re seeing and acting as a smartphone, day planner, navigation system, camera and more. People are excited for the new technology, which Google is hoping to unveil next year—even Google’s Co-founder was caught modeling a pair. Now, I can neither confirm nor deny that I have jumped on the trendy non-prescription glasses bandwagon in years past, but eyewear for the sake of technology? That might just be a little too Jetsons for me. What do you think—will you be a four-eyed innovator?
PR and Social InkLings for the Week of November 28
This past week in the wonderful world of social media was fitting for the bustling pre-holiday season: articles covered everything from Facebook’s IPO to Britney Spears on Google+, and we were left feeling a little like we do after an impromptu trip to the mall—overwhelmed, but somehow satisfied. Below, I share a few highlights:
Everything You Ever Wanted to Know About the Facebook IPO
There has been a flurry of news surrounding the Facebook IPO—with analysts and users speculating: will they, won’t they? Recently, Facebook officially announced that the company will go public between April and June of 2012. Most of us know that Zuckerberg and the gang aren’t exactly struggling in the revenue department (the company is valued at almost $100 billion) and might wonder why they’re moving forward with this plan. This Mashable article breaks down the pros and cons of going public.
PR and Social InkLings for the Week of November 14
Wendy’s Stealth Campaign, Google+ for Businesses, Yipit Goes Mobile, Sundance & Twitter, Apple Board Changes and a Fresh Voice for the Crimson
Wendy’s Stealth Twitter Campaign
Wendy’s has gained 33,000 Twitter followers within a month’s time with very limited ad support – an accomplishment matched by few brands. How did they do it? The fast food giant created an online “game show”to promote its new burger using the handle @GirlBehindSix, a reference to the open slot on Wendy’s menu. Fans and participants of the game show received cash prizes, shark sleeping bags, mopeds, and, according to the ad agency behind the campaign, “other things you wanted, but would never buy for yourself.” Was the campaign a success? Well, I’ve never wanted a shark sleeping bag (*blatant lie), and am a vegetarian, but here I am talking about the new burger and its cool contest.
PR and Social InkLings for the Week of October 31
Twitter Experiments, Old Spice Revival, iPhone Does it All, Google Takes TV? and Halloween Infographic
Twitter Tests “Top News” and “Top Story”
Word on the street (and OK, on TechCrunch), is that Twitter is testing out new “Top News” and “Top People” features. It seems as though some users are seeing these categories highlighted at the top of Twitter’s real-time search results. Enter a popular search term and you’ll see a highlighted boxed result with a link to a top news story along with a thumbnail image from that article or blog post. This is a pretty smart idea, and I agree that publishers are going to be vying for that top slot, as they will inevitably see much more Twitter traffic. Have you noticed this new feature on your page? Read on here.
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