Archive for the ‘Journalism’ Category
Last week I attended The Holmes Report In2 Innovation Summit, the first in what The Holmes Report hopes to be a “global series of events bringing our industry’s great thinkers together to discuss and deliberate and (hopefully) disagree on topics related to insight and innovation.”
The inaugural event took place in San Francisco and attendees included mostly agency and in-house PR and marketing professionals. Over the course of two days, keynote speakers and panelists discussed a variety of topics such as the value and risk of data, relevance in an era of noise, what makes for innovative storytelling, the power of content marketing, etc.
“I’m the best corner in the game. When you try me with a sorry receiver like Crabtree, that’s the result you’re gonna get. Don’t you ever talk about me. Don’t you open your mouth about the best, or I’m gonna shut it for you real quick.” Richard Sherman, Seattle Seahawks
Now there’s the type of sound bite that is going to receive a lot of media attention. In the case of Seattle Seahawks cornerback Richard Sherman, maybe a little too much attention for the liking of his coach, organization, teammates, fans and even NFL commissioner Roger Goodell.
That buzz around native advertising is now a loud vibration that is difficult to ignore.
Earlier this month, the New York Times became the most significant carrier of native advertising when it officially launched its program to host sponsored content with a six-figure three-month deal with Dell. While sites larger than NYTimes.com (yeah, Buzzfeed, I’m talking about you) and others that are highly respected (Washington Post, Vanity Fair) were already carrying sponsored content, the Times made it seem as if the Rubicon had been crossed.
Then, this week, Forrester analyst Ryan Skinner released a report saying that native advertising is “worth pursuing” — he meant for those writing the checks, of course, but it’s also worth pursuing for those on the receiving end, as well.
Peter Kafka, senior editor at AllThingsD, has been covering the technology beat since 1997. The NYC-based reporter (whose first job out of college was at the Minnesota Real Estate Journal) has experienced first-hand how online journalism and social media has brought about the 24/7 news cycle – dramatically reshaping journalism in the process. He was kind enough to chat with me about covering technology in 2013.
Q. How has tech journalism changed since you started on the beat in 1997?
A. The tight answer is that the pace is much faster…[Back then] people were covering the news in print magazines. That’s the really obvious change. Now it’s all online, on your phone – the news cycle is nearly 24/7.
Over the past few years, Jim Roberts’ (@nycjim) voice is one I have relied upon during all types of news cycles. His ability to curate the most trustworthy sources for the most important stories has been invaluable for news as varied as the Facebook IPO, Hurricane Sandy and the Boston Marathon Bombings.
I started following Jim when he was assistant managing editor at The New York Times and then became executive editor of Reuters Digital. Now he joins Mashable as executive editor and chief content officer (read his open letter for more details). He was generous enough to give me some time to ask him about the shape of today’s media landscape and his plans for Mashable. I’ve summarized the highlights of our discussion below.
There are many rules that writers must understand and practice to perfectly punctuate their prose.
For news writers and public relations professionals, mastering every single entry in the nearly 500-page Associated Press Stylebook – the say-all of journalistic style – isn’t something achieved overnight. It takes multiple red-ink markings – and perhaps lots of nagging from editors, even at The New York Times – for rules to become common knowledge.
Here are seven hard-to-remember AP style rules that send writers to their guides for a quick refresher:
- Affect vs. Effect: As a verb, affect means to influence: The decision will affect my finances. Affect is rarely used a noun. As a verb, effect means to cause: She will effect change immediately. As a noun, effect means result: The effect of the accident was damaging.
Today, at the MassTLC unConference in Boston, I was part of a media and press relations clinic that columnist Scott Kirsner led, along with Jen Reddy, SVP of Global Marketing for Communispace; Bernd Leger, Vice President of Marketing at Localytics; and Adam Zand, PR manager at TomTom.
The session, aimed at helping companies learn how to raise their visibility, became a Shark Tank-style pitch fest where founders stood up and explained why someone should want to cover them. First, it should be said, there were some great business ideas in that room at the Hynes Convention Center: crowd-sourcing for new video games; turning a photo of white board notes into a Google doc; and a solution to allow employees who may be dispersed to all sign good-bye cards for colleagues who are moving on.
Agreeing to an interview with a reporter can be a pretty terrifying prospect. Making casual conversation is one thing, but making casual conversation with someone writing down everything you say and publishing it? If your first thought is “yikes,” you’re not alone. The truth is that being interviewed by a reporter doesn’t have to be all that scary. Reporters are just trying to do their jobs. Most typically, they’re speaking to you because you’re an expert on something. They’re genuinely interested in what you have to say!
There are some general guidelines. It’s often helpful to treat interviews like conversations (albeit ones that are being recorded). Remember to be friendly and polite – reporters are humans, after all. They’re often busy and stressed so a little bit of “Hi, I enjoy reading your work” never hurts.