Archive for the ‘Journalism’ Category
I say Buzzfeed, you say…
Amazing photo montages of baby animals?
Lists providing tips for incorporating sriracha sauce into every meal?
How about up-to-the-minute source for hard news?
Buzzfeed originally built its reputation as the go-to site for all things outrageous and adorable. The site’s popularity is undisputed. In 2013, the company reported that the site had received more than 130 million unique visitors during the month of November. Subject matter runs the gamut – as I’m writing this, Helen Mirren, feminist tattoos and drivers’ licenses from New Zealand are all prominently featured on the site’s homepage – and content is updated frequently throughout the day.
The history of the internet is as much about the evolution of new platforms for self-expression as it about search or e-commerce. From the earliest WordPress blogs, to Facebook, to Twitter and Tumblr, the internet is constantly changing the way we compose, share and discover new content. Perhaps no site has had more influence on the way we write than Twitter, which taught us that thoughts must be 140 characters or less, turned the @ symbol into a beacon and the hashtag into a trend (and meme.)
In our world, content is king. It’s our currency, our bread and butter. That’s why we’re constantly talking about the importance of good content. Perhaps a consequence of extreme availability and numerous channels for sharing, there is so much content out there that it isn’t always quality. In any case, individuals and businesses have endless means of sharing their point of view – tweets and other social posts, blogs, press releases, bylined articles and visual/video assets. It’s inevitable that some content will sneak into your Twitter feed or email and it’ll be a waste of your time to read, view or watch.
Survey says: Yes! Earlier this year InkHouse teamed up with GMI Lightspeed to survey of 1,000 Americans ages 18+. We discovered that only 10% of Americans pay for an online subscription.
In fact, Americans still value print subscriptions. Just over half (56%) pay for one. Of those, local newspapers are most popular (68%), with special interest magazines (e.g. cooking, pets, etc.) coming in second (41%), and an almost three-way tie for third between national newspapers, news magazines and women’s/men’s magazines).
We are not willing to transfer that affinity for news to online and mobile just yet. Eighty-six percent of respondents believe that mobile and online news should be free, and only 10% pay for an online subscription. Men are more willing to pay than women: 15% versus 5%. Directionally, this trend seems to have staying power. Of the younger demographics, 90% of those 18 to 24 and 94% of those 25 to 34, expect news to be free.
With São Paolo, Brazil, in the world spotlight, writers will be kicking around edits to achieve top content.
The Associated Press has published its topical guide for the 2014 FIFA World Cup, compiling essential terms, spelling and usage for the month-long competition. Concluding Sunday, July 13, the international men’s football tournament features 32 teams – all seeking the gold FIFA World Cup Trophy – across 12 venues in 12 cities.
- 4-2-3-1 formation: The typical line-up of a modern-day soccer team, with four defenders, two deep midfielders, three attacking midfielders and one forward.
A Checklist for Your Contributed Content
GigaOm decided to limit guest posts and I understand why. Late last month, Tom Krazit explained why in his piece, We’re updating our policies toward guest posts on GigaOm. Here’s why. The main reason: bad content.
There is only one thing to say about this from a PR standpoint – garbage in, garbage out. Yes, PR people are likely going to help shape the content. This is not new, or news. While some have decried this ghost-writing trend, the practice has been around as long as thoughtful people have been writing and speaking in public. In fact, we revere the speechwriters who crafted the memorable words we quote from presidents like JFK. We accept that not all influencers are great writers (even Sheryl Sandberg had a co-writer for Lean In – her name is Nell Scovell).
Last weekend, I participated in the Tough Mudder, notoriously known as “the toughest event on the planet.” As I ran up and down the Green Mountains of Vermont, climbing walls, swimming through ice water, and running through high-voltage wires, all while knee-deep in mud, I came to realize that I (perhaps foolishly) enjoy a great challenge – and that doesn’t stop at my extracurricular activities, but spills into my career as a PR professional as well.
While one of the main objectives of a career in PR is to obtain media coverage for clients, that isn’t always an easy task.
Here are five things that will help any PR person overcome the obstacle of getting media coverage:
Words of wisdom have been shared with students all month, as commencement speakers joked, advised and were inexplicably mad on campuses across the nation. We had our own special guest at InkHouse yesterday when Ron Miller, TechCrunch’s new enterprise reporter, stopped by our offices to give some insight into what he is looking for in his new role and some best practices to help us PR folks graduate from a pitch to an actual story for our clients.
Ron is certainly a familiar face to anyone who has enterprise clients. He has been a tech writer since 1988 and you may remember him from such publications as EContent, CITEWorld and FierceContentManagement.