Archive for the ‘Infographics’ Category
The numbers are astounding: Approximately 4,400 apartment and condominium units are under construction in Boston, Cambridge, and Somerville, according to my friend Paul McMorrow, who did the math. But that number is only half of what is in the pipeline in the same geography. From Jackson Square, to Downtown Crossing, the Seaport to Northpoint and Assembly Square, that’s a lot of housing – and it’s a lot to hit the market within a relatively short time period, making the competition for consumer mind-share fierce among developers.
But first, who’s going to live there? Since all of these units are urban, and quite a few will be super-small “micro units,” it’s clear that developers are targeting Millennials, also known as Echo Boomers. There are about 80 million of this cohort in the U.S. Born between 1980 and 1995, they’re the largest population group since the Baby Boomers.
One of my colleagues likes to say that the euphoria one experiences during a highly successful PR launch, is like being a kid on Christmas morning. There are very few things that make us jump up and down with the same enthusiasm as, say, a child who gets a puppy from Santa. But for public relations professionals, a top-tier media hit that delights a client is one of those things. Launching a successful social media campaign is one of those things. Landing a speaking engagement at a key conference is one of those things. Yet as any elf knows, a whole lot of effort goes in to making the holidays bright. Our office equivalent is the strategic planning that goes in to creating success in the year ahead.
Imagine a social world where purchasing an item was as simple as tweeting “buy.” Well, my fellow online shopping addicts, that dream is becoming a reality. With payment system Chirpify, businesses and consumers can buy, sell, donate, or exchange funds without ever leaving Twitter or Instagram by turning tweets and comments into immediate transactions. Read more about this innovative, and dangerous, social commerce company here.
Even though the presidential debates are over, the conversations continue – and many of those conversations are obviously happening on social. This week, real-time engagement tool developer Livefyre collected comments from thousands of online outlets and broke down the most important issues based on voter feedback. Check out the results in this infographic.
Has everyone been into the Olympics? Or, rather, is everyone pretending to be excited because social media has been spoiling all the results? It’s no surprise that social media has been bombarding us with conversations about the Games, since according to a recent study, social media users are extremely knowledgeable (and opinionated) when it comes to this year’s competition. Whether it’s discussing how Usain Bolt is a shoe-in for the gold (#Usain) or, my personal favorite, a whole blog dedicated to the awesome McKayla Maroney and her no nonsense, silvered expression, social networkers love all things Olympics. Check out the stats in this infographic and read more on how hastags and “likes” have shaped the 2012 Olympics.
There is a lot that is new—and much to be grateful for—at InkHouse. We have expanded our office space at the Watch Factory in Waltham, growing into another wing of the brick and beam space lined with windows that flood our day with light.
Of course, visual imagery is a huge part of telling a story. And we are thrilled that artist Don Naylor, who began working with us this spring, has moved his family from New York to join us as Creative Content Manager. Now, we can peek at his graphic designs in progress as we walk by his desk, enjoy his cheerful disposition, be inspired by his thinking and, well, his yellow socks.
Educate or entertain. These are the two most basic rules for content marketing: how to get people to pay attention to you, to listen, to learn, to reply, to like you or whatever it is you’re selling – whether it’s an idea, a service or a widget.
Most often, we think of words as the medium. Increasingly, we use video. Pictures also have taken on new significance through tagging on Facebook (which helps optimize your news feed and put the content in front of more friends).
But thanks to new streaming and sharing platforms such as Spotify – music is another opportunity to educate and entertain. For example, I love what @Time magazine did earlier this month as part of its Person of the Year issue, offering a playlist on protest songs as part of its coverage, giving another dimension to a story in the same way an infographic might.
2011 was a good year for PR. It’s growing and changing for the better, as I wrote back in June. While it’s harder to break through the streams of tweets and updates that fly at us each day, PR has an unprecedented opportunity to tell stories through new vehicles. The stakes are higher though, so we have to be smarter and more creative. I used to tell clients not to worry too much about negative coverage because Google’s memory is short. Well, it’s gotten a lot longer this year with archive searches, so you can Google this post next December and call me prescient or just plain wrong.
Twitter Experiments, Old Spice Revival, iPhone Does it All, Google Takes TV? and Halloween Infographic
Word on the street (and OK, on TechCrunch), is that Twitter is testing out new “Top News” and “Top People” features. It seems as though some users are seeing these categories highlighted at the top of Twitter’s real-time search results. Enter a popular search term and you’ll see a highlighted boxed result with a link to a top news story along with a thumbnail image from that article or blog post. This is a pretty smart idea, and I agree that publishers are going to be vying for that top slot, as they will inevitably see much more Twitter traffic. Have you noticed this new feature on your page? Read on here.