Archive for the ‘Blogging’ Category
It’s 2013, and you might be thinking about how you are (or should be) using the latest social channels to engage with audiences. I’ve had some clients ask me, “Isn’t blogging over? Shouldn’t we be concentrating on other channels like Google Hangouts, Pinterest, etc., etc., etc.”? Don’t misunderstand me — there are lots of channels worthy of your consideration, but those social networks should be considered spokes to your content hub, which takes its best form as a blog. Quite simply, people like reading blogs—in fact, 46 percent read blogs multiple times per day. And company websites that have blogs get 55 percent more traffic than those that don’t.
Last month, as I was trawling Twitter, I experienced one of those moments of truth that often lead to a blog post. “Stop the Madness! Why do we spam the crap out of each other #CRE?” It was an excellent question from @TenantAdvisor. His screenshot (above) showed a whole bunch of emails from the real estate world; no doubt property listings or announcements about recent transactions.
This is especially true in the brokerage community, where deal flow means everything, competition is fierce, and an old-school approach to marketing is pervasive. But when everyone else is doing lead generation the same way, namely by email and even cold calls or printed fliers, it is simply not effective, as I explained in a previous post.
Our office is working remotely today – as are most – because of the Frankenstorm. With many calls and all in-person meetings cancelled due to the weather, it’s freed up a lot of time to catch up on other assignments.
But in addition to preparing for the storm, it’s also an excellent reprieve to do some serious social media tending, weeding out followers who may no longer seem relevant, adding new ones to the list, writing that blog post we’ve been meaning to write (this will be my third today), connecting with new contacts and groups on LinkedIn, and building out more blog syndication channels (that’s how my morning went thanks to NetworkedBlogs and IFTTT, which is a pretty cool tool that lets one social media push trigger another social media action).
Everyone knows that creative ideas never happen at your desk, looking at a blank screen or—even worse—seeing a steady stream of emails pervade the space. Right?
So, I took my salad to the kitchen and ate it at a proper table while reading Time. Leafing through the front of the book, near a photo of a Muslim Brotherhood rally, were some large orange words that read: “It represents the archetypal ‘turd on the plaza.’”
I put down my fork.
Oliver Wainwright, a British architecture critic, was lambasting the new ArcelorMittal Orbit structure that the highly talented Anish Kapoor designed for Olympic Park in London. The picture of the structure was right there, under the quote, but it is so strange looking—a rollercoaster, meets post-modern sculpture, meets something under construction—that my eyes had skipped over that mess and settled on Wainwright’s words, written large.
There. I said it. The in-person media tour is dead. In the 1990s, “desk-side” briefings reigned. We regularly tracked executives’ travel schedules and lined up press meetings in New York, San Francisco and Boston, often with five or six each day. These often took place months in advance of an announcement, back when lead times for some print publications that published on a monthly schedule were as long as six, or even eight months.
Today, the technology world often works on deadlines of a few minutes. We’ve heard stories of stressed out bloggers, working around the clock to keep pace with their ambitious competitors, and then suffering heart attacks. I understand how this could happen. Often, if we have set an embargo for 8:00 a.m. ET, we’ll see a number of bloggers post their pieces at 7:58 a.m. ET just so they can say they were first, and to inch their way up in the search results. Embargoes, of course, are an entirely other issue (for more, read: The Embargo Lives, for Now).
One of the speakers was Kara Swisher, the founder of AllThingsD.com, an immensely popular tech, media and Internet news site (4 million readers) which she launched 5 years ago after she personally began to think that printed newspapers were becoming irrelevant.
Swisher doesn’t mince words. You would expect nothing less from a hardened journalist – one who turned down a gig covering the White House when she worked at the Washington Post because she was interested in a new phenomenon: the Internet, and AOL.
Tech blogger and humor writer Paul Carr recently released his book Sober Is My New Drunk, which details how he solved his drinking problem with the help of social media and why he found the Internet to be more useful than AA to stay clean and sober.
When the Wall Street Journal posted an excerpt of his book on its website, the trolls came out to play. They bet money that he’d be off the wagon in a year, chastising him for not joining AA with comments such as, “CONGRATULATIONS!!! Let us hear how YOUR steps are working for you in 20 years.” Others conveyed hope that Carr would start drinking again because he didn’t join the program.
In the world of public relations, the calendar means everything. Not only do our calendars tell us which tasks should take highest priority at any given moment, but also keep us from forgetting historically or culturally significant dates that might help draw some much desired attention to a client’s message. On that note, just in time for Valentine’s Day, here are five lessons PR professionals might learn from the favored holiday of florists.
- One person’s Hallmark holiday is another person’s Christmas. Valentine’s Day might be for amateurs, but imagine how many relationships and marriages might not have been born but for Feb. 14. When it comes to calendar dates, no anniversary or holiday tie-in is too small or obscure for a good PR professional to leverage on behalf of a client in need of coverage.