Archive for the ‘Blogging’ Category
A funny thing happened to me.
Sometime during the last two years, between working full time in PR at InkHouse and raising a family, I became a Mommy blogger. At first it was just a hobby, but I quickly realized I had found my voice and started nurturing my blog using many of the strategies that we at InkHouse put into practice every day for our clients. I use analytics to gauge the topics that resonate most. I distribute my content to relevant audiences using multiple channels to. I found places to seed and syndicate my blog posts including the local Patch site, a parenting website and even on Huffington Post Parents. I engaged with my readers and the Mommy blog community in general, through Twitter, commenting and so on. Soon enough, my little blog had a decent following and, to me, felt like home. So, as both a PR “veteran” and a “newbie” Mommy blogger, I wanted to offer the following best practices for pitching Mommy bloggers.
There’s an unfinished conference room in the back of our office where no one ever goes. Table tops lie on their sides with no legs. Deconstructed cubicles stand against the walls, shelves and desktops assorted like giant puzzle pieces. A dry erase marker lies on the ground, never used.
It’s there in the dark that I write.
As public relations professionals, content generation is becoming an ever more important part of our job. Clients need a continuous stream of blog posts, opinion articles, news releases, feature articles and social media posts to connect with their audiences.
I’ve been writing a lot of content recently. For me, writing good content taps a different part of the brain than that required for the conference calls, quick-response emails and meetings that dominate most days. Here are seven things that help me when writing content for PR.
Earlier this week InkHouse participated in a PR News Webinar called Pitching the Media: How to Cut Through The Clutter. Our colleagues on the panel included Tracy Schario, communications officer for the Pew Charitable Trusts, who talked about why it’s essential to be aware of major news events – either to plug into them or to avoid pitching at a time when journalists are otherwise occupied; and Jane Carpenter, head of public relations for online home retailer Wayfair, discussed how to build personal relationships with journalists.
Last week I attended The Holmes Report In2 Innovation Summit, the first in what The Holmes Report hopes to be a “global series of events bringing our industry’s great thinkers together to discuss and deliberate and (hopefully) disagree on topics related to insight and innovation.”
The inaugural event took place in San Francisco and attendees included mostly agency and in-house PR and marketing professionals. Over the course of two days, keynote speakers and panelists discussed a variety of topics such as the value and risk of data, relevance in an era of noise, what makes for innovative storytelling, the power of content marketing, etc.
That buzz around native advertising is now a loud vibration that is difficult to ignore.
Earlier this month, the New York Times became the most significant carrier of native advertising when it officially launched its program to host sponsored content with a six-figure three-month deal with Dell. While sites larger than NYTimes.com (yeah, Buzzfeed, I’m talking about you) and others that are highly respected (Washington Post, Vanity Fair) were already carrying sponsored content, the Times made it seem as if the Rubicon had been crossed.
Then, this week, Forrester analyst Ryan Skinner released a report saying that native advertising is “worth pursuing” — he meant for those writing the checks, of course, but it’s also worth pursuing for those on the receiving end, as well.
“Everyone already knows that.” I’ve been hearing this a lot recently. It is almost always the answer to this question: “Would you write an article or blog post about that idea?”
These insightful thinkers – PhDs, industry veterans, book authors, and scientific geniuses – all question the uniqueness of their insights.
These smart people are entrenched in their businesses. They are talking to their customers every day. They’ve seen problems that others do not know about yet, and they’re creating solutions that no one else is thinking about yet. But when the spotlight shifts away from products to ideas, it elicits a very human response, even among seasoned CEOs: doubt.
Today our client Skanska USA won The Bulldog Digital/Social Awards gold medal, the highest honor for Best Corporate Blog, judged exclusively by digital- and social-media-savvy working journalists and bloggers. We worked with Skanska to launch “Constructive Thinking” last April to highlight the company’s thought leadership in a multi-media way and have been proud of the results so far.
As our clients know, we take blogging seriously at InkHouse—including our own blog, InkLings—and view it as the foundation for many of our social content and media relations efforts. Our approach is one of the reasons why last year both Bulldog Reporter and PR News named InkHouse a Small Agency of the Year. This year, InkHouse was named a Best Place to Work by the Boston Business Journal and a Top Women-Led Business by the Boston Globe and Commonwealth Institute. In addition to agency awards, InkHouse has earned multiple industry awards on behalf of client work in the past year, including:
Peter Kafka, senior editor at AllThingsD, has been covering the technology beat since 1997. The NYC-based reporter (whose first job out of college was at the Minnesota Real Estate Journal) has experienced first-hand how online journalism and social media has brought about the 24/7 news cycle – dramatically reshaping journalism in the process. He was kind enough to chat with me about covering technology in 2013.
Q. How has tech journalism changed since you started on the beat in 1997?
A. The tight answer is that the pace is much faster…[Back then] people were covering the news in print magazines. That’s the really obvious change. Now it’s all online, on your phone – the news cycle is nearly 24/7.