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Archive for the ‘Blogging’ Category

Peter Kafka of AllThingsD on Tech, Journalism and Sorting through the Noise

Posted on: December 10th, 2013 by Lisa van der Pool | No Comments

Peter Kafka, senior editor at AllThingsD, has been covering the technology beat since 1997. The NYC-based reporter (whose first job out of college was at the Minnesota Real Estate Journal) has experienced first-hand how online journalism and social media has brought about the 24/7 news cycle – dramatically reshaping journalism in the process. He was kind enough to chat with me about covering technology in 2013.

Q. How has tech journalism changed since you started on the beat in 1997?

A. The tight answer is that the pace is much faster…[Back then] people were covering the news in print magazines. That’s the really obvious change. Now it’s all online, on your phone – the news cycle is nearly 24/7.

Syndicating for Success: The Secret to Getting People to Read Your Blog

Posted on: November 7th, 2013 by Alex Ingram | No Comments

Imagine this: You have finally overcome the ominous blinking cursor and have poured your heart and soul into the most fantastic blog post that the world has ever seen. Shakespeare? He has nothing on you. Bill Gates? Who is that guy? This is the post that will turn the tide. It’ll sell products and get you that promotion you’ve always wanted. You sit back, breathe a sigh of relief, hit the publish button and wait for the glory to stream in.

However, nobody reads your masterpiece.

Harnessing the Holidays

Posted on: October 28th, 2013 by Rachael Tucker | No Comments

After Halloween, expect your inbox to begin its annual inundation of holiday marketing and promotional sales encouraging you to try new Thanksgiving recipes or to start your Christmas shopping early. While most of us still consider the holidays to be a wonderful time of year, new mediums for advertisement, online tracking and real-time bidding can make them feel overwhelming in our digital world. Not to mention tough times mean more aggressive promotion. The Government shutdown, among other economic factors, is leading top sellers to predict only a modest increase in sales from last year, and according to Ad Age, Experian Marketing Services noted that 49% of marketers plan to launch holiday campaigns before Halloween to mitigate the financial impact.

Three reasons your company needs to blog

Posted on: October 10th, 2013 by Danielle Laurion | No Comments

Blogging. Gone are the days it’s only meant for travelers or sharing recipes. Whether your company is in email security, construction, fashion or IT service management you should be be blogging. A company blog is meant to share your point of view, spread your thought leadership and be a resource to your industry. In fact, according to research from HubSpot, companies who have an active blog get 55 percent more website traffic and 70 percent more leads than those who don’t. It’s a great way to share content via social media – branching out to another medium. But, most importantly, your blog should serve as the backbone to your content bureau. Here are three best practices for starting and continuously posting to your company blog:

The New Commercial – Why PR Should DIY

Posted on: July 25th, 2013 by Rachael Tucker | No Comments

Instagram’s new video feature, launched last month, has already started flooding social media channels and online publications. Most of the pre-launch hype focused on Instagram’s comparison to Vine and how it would impact the popular video platform, but the key takeaway from the rapid success of both video applications is how quickly and aggressively the do-it-yourself video is transforming the media environment.

More than half of the top 100 brands are using Instagram videos to define and promote their brand personality, gain a larger social following and transform an advertisement into likable media. Instead of hitting the skip button, followers are tapping twice on artistic or humorous brand videos to express their approval. The trend toward DIY videos is not surprising as 90% of the information transmitted to our brains is visual, which Beth Monaghan noted in a recent post, and we process that content 60,000 times faster than text. Videos provide the visual medium to attract widespread attention and the message is reinforced with audio and text components. It is becoming such a popular communication tool that Cisco predicts video will account for two-thirds of the world’s mobile data traffic by 2017.

Why Your CEO Should Go Social

Posted on: July 12th, 2013 by Alex Ingram | No Comments

For years, CEOs protected themselves from the public and left most of the talking to their PR agencies. Regularly communicating in a public forum was simply not part of a CEO’s job description. Today, the massive onslaught of businesses adopting social media has provided a unique opportunity for finally personalizing the voice – and influence – of these company leaders. However, with a few high-profile exceptions (Richard Branson), CEOs have largely remained out of the mix, often too busy to take the time to participate in the incessant roar of the social channels. Executives, particularly the CEO, can provide a perspective that no one else in your business can, and social media offers a great platform to disseminate that message. Here are three reasons your CEO should go social:

Tips from BuzzFeed on how to create viral content

Posted on: June 26th, 2013 by Tina Cassidy | No Comments

I’ve already chronicled BuzzFeed’s meteoric rise here. But there are some additional stats about the site worth considering as well as some tips from Eric Harris, its executive vice president of business operations, about how to create viral content. First, the numbers:

– BuzzFeed now has 75 editors

–  75 percent of its traffic is from social referrals

–  60 percent of its visitors are millennials

–  50 percent of its traffic comes from mobile

–  The site has 60 million unique visitors per month (that’s double nytimes.com, folks).

So it’s clear that BuzzFeed is a holy grail of sorts – for content that you want to go viral. While everyone might think they want viral content, the qualifications to make it so aren’t for everyone. Here are some of Eric’s tips for making content readily shared via BuzzFeed:

Seven Things You Need To Know About BuzzFeed

Posted on: May 14th, 2013 by Tina Cassidy | No Comments

At the White House correspondents’ dinner, President Obama said, “I remember when BuzzFeed was just something I did in college after 2 a.m.”

Indeed, while the website founded by MIT grad and Huffington Post co-founder Jonah Peretti is 7-years old, until recent months, BuzzFeed might have been something only college students were reading at 2 a.m., searching for LOL cats and photo bombs that they could share on Facebook.

But all that is changing and it feels as if suddenly, BuzzFeed has all the media buzz.

Here’s why:

  1. Propelled by high-profile news events such as the Newtown shooting and Boston Marathon bombings, the site seemed to intuit exactly what readers wanted during and after the crisis and its content was even more viral than usual. In January, the site had about 30 million unique visitors. In April, that number had spiked to 65 million uniques. The New York Times’ website has nearly 29 million monthly uniques.

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