Whitney Clifford Archive
Imagine a social world where purchasing an item was as simple as tweeting “buy.” Well, my fellow online shopping addicts, that dream is becoming a reality. With payment system Chirpify, businesses and consumers can buy, sell, donate, or exchange funds without ever leaving Twitter or Instagram by turning tweets and comments into immediate transactions. Read more about this innovative, and dangerous, social commerce company here.
Even though the presidential debates are over, the conversations continue – and many of those conversations are obviously happening on social. This week, real-time engagement tool developer Livefyre collected comments from thousands of online outlets and broke down the most important issues based on voter feedback. Check out the results in this infographic.
Has everyone been into the Olympics? Or, rather, is everyone pretending to be excited because social media has been spoiling all the results? It’s no surprise that social media has been bombarding us with conversations about the Games, since according to a recent study, social media users are extremely knowledgeable (and opinionated) when it comes to this year’s competition. Whether it’s discussing how Usain Bolt is a shoe-in for the gold (#Usain) or, my personal favorite, a whole blog dedicated to the awesome McKayla Maroney and her no nonsense, silvered expression, social networkers love all things Olympics. Check out the stats in this infographic and read more on how hastags and “likes” have shaped the 2012 Olympics.
We’ll celebrate America’s birthday next week, but this week was Google+’s time to shine, as it celebrated its first birthday. Hard to believe for some users that have been active on the social networking site since its launch…and easy to forget for the many that wrote it off as just a phase after only a few months. Regardless of how you feel about Google+, for its birthday, let’s toast to its benefits—increased search rankings, clear privacy settings, segmented audiences and video capabilities—and check out these Google+ power users for a little inspiration.
The much anticipated day has finally arrived: the Wall Street bell rang today, kicking off the social network’s entry into the Nasdaq Stock Market. In honor of the IPO, Facebook channeled its hacker roots with a pre-IPO hackathon at its Menlo Park headquarters. What exactly took place at this all-night gathering? Sleepy techies writing code, brainstorming new product ideas and lots of hoodie wearing. Read more and check out photos here. And now that the company has gone public ($38 per share), what exactly does this mean for brands? Perhaps more ad revenue and fewer changes.
With all of this recent attention, Facebook CEO and Co-founder Mark Zuckerberg seems to be feeling the need to confess to a few things. Among these admittances? The Instagram acquisition might be delayed and he may have gleaned some Facebook inspiration from a popular social networking site at the time, Friendster.
This week’s news was dominated by the announcement that Facebook has acquired photo sharing app giant Instagram. And it cost a pretty penny too—roughly $1 billion in a combination of cash and stock. CEO Mark Zuckerberg assures that Facebook plans on allowing photos to be published on other social networks and that Instagram users will not be limited to following only Facebook friends. Many Instagram users, however, admit that they are less than thrilled with the deal and plan on heading for greener, non-Facebook pastures. Read more about the backlash here. With only nine people on staff, how did Instagram become so hugely successful? Their co-founder offers a guide for start-ups.
On Wednesday, Google researchers launched a Google+ page for Project Glass, its augmented reality glasses project. The page shared a YouTube video teaser showing just what these sci-fi glasses are capable of: interacting with what you’re seeing and acting as a smartphone, day planner, navigation system, camera and more. People are excited for the new technology, which Google is hoping to unveil next year—even Google’s Co-founder was caught modeling a pair. Now, I can neither confirm nor deny that I have jumped on the trendy non-prescription glasses bandwagon in years past, but eyewear for the sake of technology? That might just be a little too Jetsons for me. What do you think—will you be a four-eyed innovator?
As we wrap up another busy year, we thought it would be interesting to take a few moments and look back through what happened in the world of PR and social media. From content inspiration, to embargo issues, and exciting new outlets to share company stories, we highlight a few of our favorite blog posts from 2011.
What to Blog About
You’ve started a blog: a small step effort-wise and a giant leap towards social media immersion. Now, what do you write about? Blogging continued to grow in popularity this year and we offered some tips to get the ball rolling here.
Once Upon a Time There Lived a Plot: The Importance of Storytelling
This past week in the wonderful world of social media was fitting for the bustling pre-holiday season: articles covered everything from Facebook’s IPO to Britney Spears on Google+, and we were left feeling a little like we do after an impromptu trip to the mall—overwhelmed, but somehow satisfied. Below, I share a few highlights:
There has been a flurry of news surrounding the Facebook IPO—with analysts and users speculating: will they, won’t they? Recently, Facebook officially announced that the company will go public between April and June of 2012. Most of us know that Zuckerberg and the gang aren’t exactly struggling in the revenue department (the company is valued at almost $100 billion) and might wonder why they’re moving forward with this plan. This Mashable article breaks down the pros and cons of going public.