Scott Montminy Archive
In the world of public relations, the calendar means everything. Not only do our calendars tell us which tasks should take highest priority at any given moment, but also keep us from forgetting historically or culturally significant dates that might help draw some much desired attention to a client’s message. On that note, just in time for Valentine’s Day, here are five lessons PR professionals might learn from the favored holiday of florists.
- One person’s Hallmark holiday is another person’s Christmas. Valentine’s Day might be for amateurs, but imagine how many relationships and marriages might not have been born but for Feb. 14. When it comes to calendar dates, no anniversary or holiday tie-in is too small or obscure for a good PR professional to leverage on behalf of a client in need of coverage.