Lisa Mokaba Archive
Twitter is Tops for Staying Up-To-Date
When Beyoncé posed the question, “Who run the world?” Her answer was, “Girls.” I would argue the answer might actually be “Beyonce,” but that’s beside the point. Yet regardless of who is running the world, or what is going on, the best place to find out about it remains everyone’s favorite micro-blogging site, Twitter.
Twitter broke out as the timeliest of newsfeeds when Pilot Chelsea “Sully” Sullenberger landed US Airways flight 1549 on the Hudson River and Twitter user Janis Krums tweeted the first photo published of the plane on the river.
It was this “Miracle on the Hudson” that made Twitter the place to find out about news first. First being the key word. But today, particularly after this week’s tragedy of Hurricane Sandy, Twitter has become not only the place to find out about news first, but the place to follow a story unfolding, period.
Communicating an Unpopular Decision – Replacement Refs Edition
People were really upset about that whole replacement referee thing, huh? To quickly sum up the situation for those who weren’t following it, the NFL’s collective bargaining agreement ended at the completion of last season and since no agreement could be reached prior to the beginning of this season, replacement referees were hired. And the results were not good; blown calls, unnecessary fines, dogs and cats living together, mass hysteria! That, combined with learning there will be a bacon shortage, was basically my own personal hell last weekend.
LinkedIn: Don’t You Forget About Me
When it comes to social sites, we’ve all been poked on Facebook. We’re forced to Google+ if we want to come up in search results. And now we’re so excited about Pins you would think it was 1964 and the quarterback wants you to be his girlfriend.
But what about LinkedIn, which many still think of only as a place to look for a job? It may not seem nearly as exciting as the other shiny tools, but it’s a little like Clark Kent – with a Superman shirt under his shirt and tie.
Around this time last year, LinkedIn hit a milestone with more than 100 million users worldwide. That includes more than 17.8 million members in groups and 1.2 million posts and comments to professional groups each week. Anecdotally, LinkedIn is one of the highest referring sources for our blog. And they make it pretty easy.
Ghosts of Communications – Past, Present and Future
Blogging at the end of the year – what’s a gal to do? Should I predict something? No, Beth nailed that. Reflect on something from this past year that we need to change? Sam already did that. Make an awesome top ten list? Jen and Michelle just made the most #awesome one, ever.
The only way I can write a blog post now is if I’m visited by three spirits who help me figure out…Bob Cratchit, that’s it!
In true Dickens fashion, allow me to reflect on communications this Christmas in the best way possible – being scared into it by ghosts.
Klout, Klout, Let It All Out!
Do you need information about stocks, Dow Jones, Facebook, Aaliyah or the Hobbit? Well you’ve come to the right place because I’m your girl. According to Klout, those are the Twitter topics that I have been influential on in the past two weeks. Sure, why not? I can see where they got the stock market one:
@LMokaba: So glad my money isn’t tied up in stocks, but rather high interest credit cards and loans.
So based on that tweet, and my credit report (not shown), I’m probably the last person you should listen to on these topics.
The other ones aren’t too far off; I do tweet about J.R.R. Tolkien a lot (as well as being single – I’m sure the two are unrelated).
781-966-4100
