Katherine Connors Archive
During the holiday season, while children hope they don’t find lumps of coal in their stockings, some public relations professionals may be feeling similar pangs of anxiety about whether they’re on a reporter’s “naughty” or “nice list.” Inspired by Beth’s Art of Pitching The Media blog post, I’d like to add some personal recommendations on how you can continue to stay on journalists’ “nice lists.” Because no one wants to get coal in their email inbox.
As we roll through summer, we all want to soak up the sun while we can. Having spent as much time as possible at the beach this summer, I realized when we are well prepared in our professional lives, our daily tasks can be just a bit more like a “day at the beach.” Known as one of the most stressful jobs, public relations professionals are constantly faced with unrealistic timelines, tough decisions, and fast-paced client demands, but with a little proper planning, we can hold onto that feeling of relaxation we have at the beach, beyond the weekend.
Here are my 4 tips for remaining calm during a major media announcement by utilizing the same tactics used when planning a day at the beach:
On Monday, InkHouse tuned into PR News’ webinar “How to (Really) Use Twitter to Advance Your PR & Marketing Efforts.” We learned that as Twitter turns six years old and the site is averaging 230 million tweets per day, the main obstacle users face is how to make their voice heard.
The speakers in the webinar visualized the Twitter community as a cocktail party, but I saw it as more of an opportunity to grow a friendship.
Similar to maintaining a friendship, on Twitter you want to show your personality and be engaging, so the other person will enjoy your company. You also need to feel out what your audience would like to talk about and how you can build off of their interests.