Jill Newberry Archive
I’ve always loved the haiku – it’s quick and concise, yet it can be so powerful and moving. Growing up, while many of my classmates preferred to write long, flowing poetry in English class, I found myself drawn to the simple, straightforwardness of the haiku.
Fast-forward to the present. As a PR gal, I’m constantly looking for ways to get my clients’ news and important messages heard above the noise – and to do that, I’ve usually got about 15 seconds on the phone, three sentences in an email or 140 characters on Twitter to make it happen. It’s no wonder the succinct haiku remains at the top of my list.
Social media played an integral part in President Obama’s 2008 campaign, generating hundreds of millions of dollars and rallying multitudes of new voters across the country. That year, David Carr of the New York Times wrote, “By bolting together social networking applications under the banner of a movement, [the Obama campaign] created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans.”
Four years later, social media is playing an even larger role in “Decision 2012,” as Republican presidential hopefuls take their messages to the Web with fervor to create buzz, mobilize voters and officially kick off the election season with tomorrow’s highly anticipated New Hampshire primary.
I came across a Mashable article the other day that stopped me in my tracks. Shockingly, only 50 percent of adults in the U.S. use social media, according to a new survey by Pew Internet. Being entrenched for so long in a field where social media is ubiquitous (in fact, it’s a primary job requirement), I had a hard time believing that this could really be true. That is, until I got a call from my parents the other night.
I live states away from my family, and while it’s always great to catch up with them, when it comes to discussing my job, or any form of Web activity – social or otherwise – I know I can count on some laughs (after I hang up, of course). Just for fun, here’s a quick 60-second “take” from our recent chat: