Caroline Farhat Archive
With hundreds of definitions swarming around the phrase “thought leader” it can be hard to define for some. Thought leader is typically defined as a person (or business) who is an authority or expert in a specific field. This individual can be seen as the “go-to” person for opinions, expert commentary, future predictions, etc. Though if you ask some PR people, they may define thought leader as any of their clients. With that said, the title of thought leader can be pretty easily thrown around in our industry, especially when everyone wants their client to be forward-thinking or, excuse my language, “groundbreaking.” Unfortunately, last month, LinkedIn gave most of us a wake-up call by releasing a new thought leader feature. The verdict? You’re probably not one.
It’s no secret that we live in a world of oversharing. From pinning our next bedroom set on Pinterest to declaring our devotion to Obama on Twitter, it seems that almost everyone is ready and willing to share their desires and opinions through various social media outlets. Facebook, with 900+ million monthly users, is already the largest outlet for people to share their lives by posting photos, writing statuses and sharing news articles. Soon, Facebook users may be able to also share a wealth of desires with a new “Want” button.