Casey Cardinal Archive
It is commonly known in the world of public relations that press and analyst meetings at industry events are valuable. Booking face to face time with the industry’s most relevant pundits is undoubtedly considered a PR win. But we need to understand why. Why are events important? Why are in-person briefings valuable? What does it take as a PR pro to book meetings, and how can you really garner results for your client?
With the start of the RSA Conference 2013 yesterday in San Francisco, it’s a great time to reveal what makes an event worthwhile to attend and what the “secret sauce” is for booking meetings and making sure clients can deliver positive results. Here are five best practices for clients to harvest real results from in person media briefings:
On Thursday, Newsweek announced they will be an all-digital magazine by the start of 2013. After nearly 80 years in print, “challenging economics of print publishing and distribution” means that the publication will solely be found online. When I read Tina Brown and Baba Shetty’s article online first thing yesterday morning, I wasn’t at all surprised.
There are certainly some unhappy with the news. But the loss of Newsweek’s hardcopy was predictable. It cost $40 million per year to publish, while ad rates everywhere were dropping and Tina Brown saw circulation halved from 3,158,480 in 2001 to 1,527,157 last June. Her attempts to goose sales with ridiculous covers (a few on Michelle Bachman, heaven and the Middle East) did not do the trade proud.
As PR professionals, we all know how difficult it is to keep up with the constant flood of emails we see every minute of every day – from newsletters, internal or client communications, media interactions, to hundreds of Google alerts. It’s even more difficult to keep work organized when your inbox is bursting at the seams with dozens of unread messages and overdue tasks. So, how can you keep up with the constant flow of information and approaching deadlines? What I do is maintain an organized email inbox, task list, and electronic calendar.