Beth Monaghan Archive
The Boston Globe is placing bets on Boston and journalism. Last night, owners John and Linda Henry hosted a launch event for the new Business section with a Q&A between Sacha Pfeiffer and Governor-elect Charlie Baker. Pfeiffer didn’t disappoint the crowd and asked all of the tough questions – non-profit CEO compensation, the impact of sea level rise on our heavy development close to the shore, healthcare reform and budget cuts. Baker was open and candid, joking, “Do you have any easy questions?”
InkHouse has so very many things for which we are thankful in 2014. We opened our San Francisco office, and we’ve won some gratifying awards for our work, our approach, our growth, and our culture. None of this would be possible without two things: our team and our clients.
When we started InkHouse back in 2007, a few clients took a chance on us. Seven years and 70 employees later, we don’t take success for granted. We are grateful for our growing list of clients who trust us to tell their stories to the world. Our people make that important work possible, and they make InkHouse a great place to work. We stand on their shoulders and the view is gorgeous.
Then I thought I’d talk about how grateful I am to have our amazing team, but Meg O’Leary did that too in the upcoming Globe Magazine. As Shirley Leung wrote:
“Valuing employees is the biggest takeaway [from Artie T. Demoulas of Market Basket] for Meg O’Leary, cofounder of InkHouse. When she started the PR firm with Beth Monaghan, O’Leary was just grateful that people were willing to take a chance on them. Seven years and nearly 70 employees later, O’Leary still marvels at the idea.
As she took the stage at Hill Holliday’s TVnext Summit CEO Karen Kaplan proclaimed, “Every aspect of the TV business will be reimagined.”
This kicked off a day of insight into how TV is changing. The conversation was about more than TV though: it was about our culture, our communities and our world. It was about the coveted “consumer” that marketers are trying to reach, engage and influence. And that consumer is changing almost as quickly as the programming.
As Kaplan noted, in the past year four of the six Emmy dramas ran in environments with no advertising slots. If you haven’t heard that HBO and CBS plan to launch streaming services next year, you might be the last one to know.
I’m a Medium fan girl (InkHouse clients, I know a few of you are rolling your eyes in recognition). For those thinking, “What’s Medium?” it is the writing platform headed by Twitter co-founder Evan Williams. And it’s becoming a big deal. I was thrilled when Obama and Malala Yousafzai posted there recently and ratified my obsession. Medium has arrived.
I’ve been testing different types of Medium posts. Some I’ve cross-posted from our InkHouse blog, others I’ve posted directly to Medium and then syndicated elsewhere (LinkedIn Publishing, media outlets, etc.), and some I’ve posted only to Medium. The analytics on my personal tests show that content posted just on Medium has performed best within Medium itself. But this is far from scientific, so I sought hard facts and found them on Medium’s Data Lab.
This morning we were proud to attend the Boston Chamber of Commerce Breakfast where InkHouse was named one of the top 10 small businesses in Massachusetts.
It’s a rare honor to be recognized alongside a true sampling of the Boston economy with the likes of b.good (the winners – their speech started with a hilarious story about how their food was terrible 10 years ago when they got started, but I think it’s pretty awesome now), Island Creek Oysters, Boston Organics, Nic+Zoe, Feldman Land Surveyors, Cambridge Sound Management, Golden Cannoli Shells Company (we can’t compete with sugar!), PaintNite3 and one of our long-time clients, Localytics (congratulations Raj!).
We made a bold move at InkHouse. We’re cutting back on email. Yes, that’s right. We’re encouraging our employees not to respond to email messages outside the hours of 7 am and 7 pm (thanks to the smart folks at Edelman for the idea!). We think it will increase our productivity, our creativity and our overall happiness. (Don’t worry clients and press. There are exceptions, and you can still call or text us after hours in case of emergencies!)
I blame email for a lot. Kelly McFalls, one of my colleagues at InkHouse, calls it the “nasty nibbler,” eating away at our days piece by small piece. I, for one, have never had a good idea while staring at my email. I’ve also never felt good about an interaction with a person who’s checking email as he or she sits across from me at dinner (although 38% of us do it), or across my desk at work for that matter.
Survey says: Yes! Earlier this year InkHouse teamed up with GMI Lightspeed to survey of 1,000 Americans ages 18+. We discovered that only 10% of Americans pay for an online subscription.
In fact, Americans still value print subscriptions. Just over half (56%) pay for one. Of those, local newspapers are most popular (68%), with special interest magazines (e.g. cooking, pets, etc.) coming in second (41%), and an almost three-way tie for third between national newspapers, news magazines and women’s/men’s magazines).
We are not willing to transfer that affinity for news to online and mobile just yet. Eighty-six percent of respondents believe that mobile and online news should be free, and only 10% pay for an online subscription. Men are more willing to pay than women: 15% versus 5%. Directionally, this trend seems to have staying power. Of the younger demographics, 90% of those 18 to 24 and 94% of those 25 to 34, expect news to be free.